Caravan Industry Association of Australia has recently undergone a significant marketing campaign to promote the exciting launch of the ‘Accreditation Key’ logo throughout the caravan industry and importantly to the caravanning consumer.
This saturation marketing is designed to enlighten the caravanning consumer of the wonderful benefits they will enjoy by staying with an accredited park and will be backed up with:
• A competition where consumers may gain the chance to win $250,000 when staying with an accredited holiday park.
The ‘Accreditation Key’ has been promoted throughout 2015 at all the major caravan and camping shows around Australia, with a well branded stand manned by staff eager to promote the benefits of staying in an accredited park or purchasing a caravan or RV from an accredited manufacturer.
In addition to this campaign we have recently partnered with highly respected organisations such as;
• Accommodation Association of Australia,
• China Ready and Accredited,
• EarthCheck and
• Eco Tourism,
These important partnerships will provide accredited park owners and managers with the opportunity to tap into a range of benefits and participate with like-minded programs committed to increasing the financial viability, sustainability and marketability of accredited holiday parks.
To further enhance the operational ability of park managers and owners, Caravan Industry Association of Australia can provide practical business tools and templates for many of the operational areas of holiday park management.
Download these tools and templates for free from our accreditation webpage.