On Friday January 29 Caravan Industry Association of Australia will be giving one lucky individual the chance to win $250,000 on live breakfast television in partnership with Channel Seven’s ‘Sunrise’.
We have had a phenomenal reaction to our Chance to Win competition promoting Caravan Park Accreditation from park owners and managers alike, as those accredited parks got on board, using the hard copy and digital promotion packs we sent out to further promote the competition to their guests.
The promotion, designed to raise national consumer awareness around accreditation and highlight the importance of the industry’s Accreditation Key, has certainly done its job, with thousands of consumers who stayed at an accredited property over summer entering the competition.
The database developed will be used to feed future accreditation messages around other sectors of the industry including RVMAP for which a new promotion will commence on February 16.
Even Sunrise is excited! They have been promoting the upcoming 3-day caravan and camping trip from January 21 and will continue to do so leading up to the main event.
From January 27, Sunrise hosts Kochie, Sam, Nat and Beretts will be on the road, broadcasting LIVE from three different accredited caravan holiday parks each day, resulting in over 9 hours of prime time breakfast TV from within accredited caravan holiday parks.
Starting at Ocean Beach Holiday Park in Umina, on Thursday they’ll be at Sydney Lakeside Holiday Park, and finishing up the fun on Friday from Beacon Resort in Queenscliff.
Throughout the trip the hosts will talk about why they love caravanning and camping, recalling their memories recent and past with their loved ones and friends, and enjoying the activities we all know and love doing in caravan holiday parks.
Friday morning the winning entrant will be selected live on TV and given their chance to win. Don’t forget to tune in weekday mornings from 6am-9am.