BIG4 Holiday Parks teams up with RMS Hospitality Solutions to create PAM2

< Date: 20 May 2014

BIG4 Holiday Parks has teamed up as technology partners with RMS Hospitality Solutions, to work together on creating the next version of the BIG4 group’s successful proprietary park reservation system – PAM (Park Accommodation Manager), which will launch across the BIG4 network in the first quarter of 2015 as PAM2.


A franchise group comprising of 180 holiday parks across Australia, BIG4 Holiday Parks offer a range of high quality accommodation options from powered sites for caravan and motorhomes to luxury cabins. With a consistently high standard across all its parks, BIG4 has set the benchmark of holiday park experiences and is the recognised industry leader.


PAM2 will be a simple, all-in-one, web-based system for accommodation management that will not only improve the day-to-day operation of each franchise park, but will arm the BIG4 group with valuable consumer insights, improving its ability to market to different customer groups.


RMS Hospitality Solutions was chosen after BIG4 undertook a 12 month global search and tender process to find the right technology partner with the right technical expertise, a deep understanding of the particular needs and idiosyncrasies of the park accommodation sector, and a dedication to work together with BIG4 to create the next generation version of PAM, as a technically advanced reservations platform for the future.


BIG4 Holiday Parks CEO, Ray Schleibs, says after such an extensive search it was fantastic to find that the best technology partner for the PAM2 project was right under his nose, and already a valued BIG4 business partner.


“Ultimately the decision to work with RMS was based on the fact that they were by far one of the strongest tender respondents, their long standing reputation for building reservations platforms that deliver, as well as their in depth understanding of Holiday Parks and BIG4.” Mr Schleibs said.


“Together, we will be building a BIG4 specific reservation system designed to be flexible and competitive for the future. It will include many of the popular features from the current PAM system, as requested by our current PAM users.


“By combining our strengths in the holiday park and technology sectors, we will continue to drive the industry forward, delivering an innovative product that specifically meets the needs and expectations of BIG4 Holiday Parks and our customers.”


The tailored reservation system is the latest benefit holiday park owners can enjoy when joining the BIG4 Holiday Parks network, Mr Schleibs explained.


“We’re always looking for ways to support our parks, whether it’s through marketing efforts, knowledge sharing or business development mentors or the new PAM2 system. Armed with these tools, we know our parks are well equipped to grow, evolve and succeed in an ever-changing industry,” he added.