Earlier today Dometic and Caravan Industry Association of Australia agreed to terms increasing their funding for the peak national body as well as extending the existing agreement out to five years.
A core component of the agreement will be additional stimulus marketing activities designed to promote the benefits of caravanning and camping and to grow the market for all industry participants.
Dometic and Caravan Industry Association of Australia are currently working closely together on an exciting new national marketing initiative soon to be announced. This extends beyond the current and ongoing Follow the Sun campaign (currently between Darwin and Broome), and as major sponsor for Australia’s Greatest BBQ which is due to take place again on Australia Day. Dometic was also a major partner in the recent Newscorp promotion which generated over $3.5 million worth of media value for the industry and created over 1 million web visits to the industry’s Let’s Go Caravan and Camping website.
Managing Director of Dometic Australia and New Zealand Brad Slater commented that it was important to make sure that caravanning and camping remained at the forefront of the public’s imagination and that it was incumbent on all industry businesses to collectively give back so that the industry could grow and develop.
“This partnership is a logical fit. The peak national body is best placed to use their marketing reach to get the positive message of caravanning and camping out to the broader public. The more we can assist as a leading industry supplier in supporting this message and driving increased activity the better it is for all of industry,” Mr Slater said.
“The more businesses work together the stronger the national body will be and the better the industry will become.”
Caravan Industry Association of Australia CEO Stuart Lamont welcomed the support of industry by Dometic and stressed the need to continue to push hard with innovative marketing messages which connect with the travelling public.
“There is no doubt that consumer trends are changing, and there are several external economic and political factors which are a risk to industry growth at present,” Mr Lamont said.
“Dometic’s willingness to lead the market and look to ways to stimulate industry activity will see increased media coverage on our industry.”
“Without organisations prepared to invest in the national body and the activities it undertakes the market would be much softer than it currently is, and we applaud Dometic’s continued and increased support to underpin our operations.”
About Dometic (dometic.com)
Dometic is a global market leader in branded solutions for mobile living in the areas of Climate, Hygiene & Sanitation and Food & Beverage. Dometic operates in the Americas, EMEA and Asia Pacific, providing products for use in recreational vehicles, trucks and premium cars, pleasure and workboats, and for a variety of other uses.
Dometic offers products and solutions that enrich people’s experiences away from home, whether in a motorhome, caravan, boat or a truck. Dometic’s motivation is to create smart and reliable products with outstanding design.
Dometic operates 28 manufacturing/assembly sites in 11 countries, sells products in approximately 100 countries and manufactures approximately 85% of products sold in-house, and has a global distribution and dealer network in place to serve the aftermarket. Dometic employs approximately 8,200 people worldwide, had net sales of SEK 14.0 billion in 2017 and is headquartered in Solna, Sweden.
About Caravan Industry Association of Australia (caravanindustry.com.au)
Caravan Industry Association of Australia is the peak national industry body and undertakes activities to develop and promote the industry while supporting their vision “To lead and champion a robust, compliant and sustainable caravanning and camping industry”. It works collaboratively with its members being the individual State caravanning associations as well as administering a National Marketing & Advocacy Fund which is supported by industry businesses, the collection of research on behalf of the industry, and the running of compliance and accreditation programs designed to provide better outcomes for industry and consumers alike.
Further information: Please contact Stuart Lamont on firstname.lastname@example.org