Caravan Industry Business Takes Out the 2016 QTIC Prize for Innovation in Tourism

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Daniel Gschwind, Brad Illich (Newbook), Kate Jones MP and Liz Ward (Tourism Tribe). Image courtesy of QTIC.

Queensland’s peak industry body for tourism, the Queensland Tourism Industry Council (QTIC), has selected Newbook eManagement Technology as the winner of the 2016 QTIC Prize for Innovation in Tourism.

Newbook eManagement Technology was recognised for its Interactive SMS system that places tourism operators at the forefront of a global industry with access to technology and innovative features that no other Property Management System currently offers. The interactive SMS creates this personalised guest experience through an array of features. Being entirely new to the tourism and hospitality industry, the interactive SMS feature has helped hundreds of tourism operators throughout Queensland enhance their tourism experience by providing a personalised guest experience which is unique, convenient and efficient.

QTIC Chief Executive Daniel Gschwind congratulated Newbook eManagement Technology for their dedication to foster innovation within the tourism industry. “The QTIC Prize for Innovation in Tourism reinforces the importance of continually innovating to drive a competitive industry – an industry that contributes $23 billion in expenditure to the Queensland economy and employs 235,000 people.”

Tourism Minister Kate Jones said innovation played an important role in growing Queensland’s tourism industry. “The Innovation in Tourism prize encourages tourism businesses to develop and adopt innovative tourism products and services,” Minister Jones said. “I congratulate Newbook eManagement Technology … on this well-deserved recognition.”

Now in its fourth year, the QTIC Prize for Innovation in Tourism recognises micro and small to medium sized Queensland tourism enterprises that have demonstrated outstanding effort in innovation of products, services and processes in Queensland. Caravan Industry Association of Australia congratulates Brad Illich and Newbook eManagement Technology on this great achievement.