Caravan Industry Association of Australia are taking the whole Studio 10 team caravanning and camping. David (Robbo) Robinson, Sarah Harris, Joe Hildebrand, Denise Drysdale, Jess Rowe and a host of special guests will be sharing the wonderful qualities of caravan park environments with their national audience, timed around the school holidays.
Tune in between 8:30 and 11am, Monday to Friday to catch all the fun!
26 to 30 June 2017
While caravanning and camping segments will feature throughout the whole week, Studio 10 will be live broadcasting the entire show from a caravan holiday park on three days. On Monday they’ll be at NRMA Treasure Island Holiday Park, on Wednesday they’ll be at Brisbane Holiday Village and on Friday they’ll be broadcasting from Alex Beach Cabins and Tourist Park.
This Caravan Industry Association of Australia marketing initiative (using our consumer Let’s Go Caravanning and Camping branding) will result in 7.5 hours of national television being live broadcast from caravan holiday parks.
There’ll also be a branded Avida motorhome hitting the road carrying the Let’s Go Caravanning and Camping messaging, with roving reporter Robbo amplifying the road trip fun throughout the week. We hear he’ll be hosting a few special guests along the way!
To further engage with viewers, there’ll be competitions sponsored by Dometic every day, where awesome WAECO CFX-40W fridges will be up for grabs.
The week-long focus on the caravanning lifestyle is timed perfectly to inspire holiday makers as we head into the winter months, stimulating top-of-mind thinking towards industry product. The initiative is designed to raise awareness around the many holiday options available in caravan holiday parks and show that anyone can become a happy camper!
Studio 10 have a large national audience, focussing on stay at home mums and retirees, which research shows are key decision-makers for purchasing. This promotion is a cost-effective way of showcasing the benefits of caravanning and camping right across Australia.