Caravanning and Camping Consumer Demand Report

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The 2017 Caravanning and Camping Consumer Demand Report is the first in an annual series of research measuring consumer preferences, behaviour and intentions in a domestic setting. This report helps to identify opportunities within the Australian caravanning and camping market and inform the industry of the customer decision-making process, consumer behaviour and likelihood of future engagement with the industry.

Key findings in this report include:

  • 70% of Australians indicated they had visited a camping ground, caravan holiday park or national park at least once in their lifetime.
  • In the last 2 years, 7.1 million Australians stayed in a caravan holiday park, camping ground or national park.
  • Of those who stayed in a caravan holiday park within the last 2 years, 58% utilised a caravan and 29% used a cabin.
  • 79% of the Australian population have a positive purchase intention towards caravan and camping holidays.

This information can be used by businesses to understand their consumers from a marketing perspective to better targeted marketing initiatives and product development to suit the changing needs and wants of consumers.


Consumer Demand Report - Key Findings

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Caravan Industry Association of Australia contributors can request the full report by contacting

State Association members can request the full report from their State Association.