The 2017 Caravanning and Camping Consumer Demand Report is the first in an annual series of research measuring consumer preferences, behaviour and intentions in a domestic setting. This report helps to identify opportunities within the Australian caravanning and camping market and inform the industry of the customer decision-making process, consumer behaviour and likelihood of future engagement with the industry.
Key findings in this report include:
- 70% of Australians indicated they had visited a camping ground, caravan holiday park or national park at least once in their lifetime.
- In the last 2 years, 7.1 million Australians stayed in a caravan holiday park, camping ground or national park.
- Of those who stayed in a caravan holiday park within the last 2 years, 58% utilised a caravan and 29% used a cabin.
- 79% of the Australian population have a positive purchase intention towards caravan and camping holidays.
This information can be used by businesses to understand their consumers from a marketing perspective to better targeted marketing initiatives and product development to suit the changing needs and wants of consumers.
Caravan Industry Association of Australia contributors can request the full report by contacting firstname.lastname@example.org.
State Association members can request the full report from their State Association.