Caravan Industry Association of Australia – the peak national body for the caravanning and camping industry – has today announced a transition in leadership, with Chair Grant Wilckens to conclude his tenure on the Board following the next meeting in September. During his time as Chair, Wilckens has led the industry through a period of […]
Thank you for joining us at the 2024 Caravan Industry National Conference! We’re delighted to report that we’ve set a new record – with 1086 delegates registered. The event was teeming with enthusiasm, collaboration, and a shared commitment to the future of the caravan industry.
Caravan Industry Association of Australia CEO Stuart Lamont had the privilege of attending an intimate boardroom dinner for the Prime Minister of Australia, Anthony Albanese last week. This was an opportunity to highlight the diverse nature of our important industry sector around jobs in Australian manufacturing, disaster and agriculture accommodation, and affordable housing. It was […]
Grant Wilckens received the caravan industry’s highest honour – The Eric Hayman OAM for Excellence. Grant Wilckens has been a dedicated and passionate member of the caravan industry for many years. He is the Co-Founder of Discovery Parks and the Chair of the Caravan Industry Association of Australia. His leadership has created a strong and more united industry.
Consumer demand for environmentally friendly products is continuing to increase, Governments from both sides of the aisle have committed to net-zero emissions targets, and investors are seeking brands with an eco-conscious reputation. For the caravan industry that means in order to remain equitable and compliant, we must work toward a net-zero target.
This year’s Budget squarely focused on balancing cost-of-living relief and maintaining the view of curbing inflation. More than likely, this will be the final budget before the election, and a clear priority has been placed on supporting low-income earners and incentivising investment in the key areas of housing and renewable energy creation and transmission (largely through the Future Made in Australia Act).
It’s a known fact that school holidays mean a lot of travellers and full caravan parks; however, for General Manager of Canterbury Caravans, it was an opportunity to show off his stock to a ready-and-willing audience.
Caravan to a Million successfully spotlights the Caravan/RV industry and Caravan Shows
72% of participants advised that the trade promotion put caravanning/RVing ‘Front of mind’.
Launched in February and designed to focus on caravan/RV trade businesses and industry-run caravan shows now in its third month, it continues to drive consumers to visit their local dealership, service/repairs plus attend their state-run caravan show.
With over 650 participating trade businesses this is truly a national campaign, with each participating business having reached printer POS packs plus digital assets, it ensures that consumers are receiving a unified national message.
Consumers are rewarded with Free entries for visiting a local participating business, or attending a show and the quantity of entries increases when they purchase a caravan, product or service.
It is fantastic to see businesses incorporate the promotional assets provided and utilise them in their advertising and promotional efforts.
https://youtu.be/1G13nhsH9M8?si=cHRTtkMfoWhhuji6
Caravan Industry Association of Australia continues to invest heavily in connecting the campaign with Australians, in addition to working with each trade state association it is undertaking a significant investment in digital, social media and paid digital advertising across major platforms. This includes a range of TVC quality assets and an endorsement partnership with industry personality ‘Macca’ McGowan.
Caravanning in Australia has held its ground, demonstrating once again the industry’s resilience, but the rest of the tourism industry is catching.
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