Caravan Industry Association of Australia’s ‘Million Dollar Road Trip Northern Territory’ campaign has been shortlisted for a prestigious Mumbrella Award. The campaign was nominated in the Best Use of Experiential Marketing category, recognising its ability to showcase the beauty of self-drive exploration, while also celebrating the culture, landscapes, and community experiences that make the Northern Territory […]
Congratulations to Broadwater Tourist Park, the top-performing caravan park in the 2024/25 ‘Road to a Million’ (RTAM) campaign. Led by young managers Brooke Turner and Matthew McDonald (pictured), the team at Broadwater Tourist Park took a creative, consistent and cohesive approach to promoting the RTAM campaign’s consumer-facing competition throughout their park. This included the clever placement […]
With this year’s Federal Budget heavily geared towards cost-of-living relief, both parks and trade sectors should feel some positive flow-on effects. Tax cuts and other efforts to reduce living costs are likely to provide consumers with increased discretionary funds, with holidays and drive tourism products probable outlets for this spending. Funding placed into major roads […]
The ‘Road to a Million‘ campaign has once again been a game-changer for the camping and caravanning industry, inspiring more Australians to embrace the great outdoors and extend their stays at caravan holiday parks. The campaign’s consumer-facing competition, which concluded in late February, had 57,587 entrants, 276,597 nights booked, and an impressive 592,691 entries. Not […]
The highly popular ‘Caravan to a Million’ promotion returns this month, drawing increased consumer attention to trade businesses and industry-run caravan camping shows across the country. Developed by Caravan Industry Association of Australia, and supported by all state trade associations, the promotion incentivises consumer actions such as purchasing a new RV or accessories, having a […]
Are you a caravan park missing out on selling that next night or incentivising your current (or previous) guests? There is only one month left in the latest national caravan park promotion, ‘Road to a Million’, which could see one of your guests get the chance to win $1 million. Launched in late 2024, the campaign’s […]
As Australians prepare to head to the polls this year, Caravan Industry Association of Australia has publicly unveiled its new policy roadmap, The Road Ahead: A View to the Future. The document was soft launched to federal politicians in October 2024 as part of Friends of Caravanning #2. DOWNLAD: The Road Ahead: A View to […]
Caravan Industry Association of Australia is thrilled to celebrate the successful conclusion of our partnership with Tourism NT in Darwin. This grassroots campaign aimed to inspire Australia’s caravan, camping, and road-tripping communities to consider the Northern Territory as a must-visit destination. Congratulations to our winning family, the Hyslop family, as they continue their incredible “lap […]
Millions of Australians tuned in to watch our three families’ road trip with Sam Mac, demonstrating why camping is Australia’s best holiday. Channel 7’s Sunrise launched to Australia the industry’s largest promotional campaign ‘Road to a Million’, positioning caravan parks as Australia’s ‘best value’ holiday. Over three days, millions of Australians watched as Sam Mac […]
National TV Partnership with Channel 7’s ‘Sunrise’ celebrates Australia’s Best Value Holiday while launching the popular caravan holiday park campaign ‘Road to a Million’. In a time when the cost of living is rising, the Road to a Million campaign is back to remind Australians that they can enjoy an incredible and affordable holiday in […]
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