Caravan Industry Association of Australia – the peak national body for the caravanning and camping industry – has today announced a transition in leadership, with Chair Grant Wilckens to conclude his tenure on the Board following the next meeting in September. During his time as Chair, Wilckens has led the industry through a period of […]
Caravan Industry Association of Australia CEO Stuart Lamont had the privilege of attending an intimate boardroom dinner for the Prime Minister of Australia, Anthony Albanese last week. This was an opportunity to highlight the diverse nature of our important industry sector around jobs in Australian manufacturing, disaster and agriculture accommodation, and affordable housing. It was […]
Luke Emmett has been the park owner and operator of Mersey Bluff Caravan Park for over six years. It’s a uniquely placed park in northeast Tasmania just out of Devonport known for its awe-inspiring sunrises and sunsets. The park is often recognised on social media for its hospitality, including this post below:
Caravan to a Million successfully spotlights the Caravan/RV industry and Caravan Shows
72% of participants advised that the trade promotion put caravanning/RVing ‘Front of mind’.
Launched in February and designed to focus on caravan/RV trade businesses and industry-run caravan shows now in its third month, it continues to drive consumers to visit their local dealership, service/repairs plus attend their state-run caravan show.
With over 650 participating trade businesses this is truly a national campaign, with each participating business having reached printer POS packs plus digital assets, it ensures that consumers are receiving a unified national message.
Consumers are rewarded with Free entries for visiting a local participating business, or attending a show and the quantity of entries increases when they purchase a caravan, product or service.
It is fantastic to see businesses incorporate the promotional assets provided and utilise them in their advertising and promotional efforts.
https://youtu.be/1G13nhsH9M8?si=cHRTtkMfoWhhuji6
Caravan Industry Association of Australia continues to invest heavily in connecting the campaign with Australians, in addition to working with each trade state association it is undertaking a significant investment in digital, social media and paid digital advertising across major platforms. This includes a range of TVC quality assets and an endorsement partnership with industry personality ‘Macca’ McGowan.
The industry is made up of so many talented and dedicated females who drive thought leadership and innovation across active roles within industry boards and associations and as strong leaders within their respective organisations. On International Women’s Day, Caravan Industry Association of Australia profiles seven exceptional females in our industry and shares their diverse backgrounds, experiences, thoughts and wisdom around the opportunities available within the Australian caravanning and camping industry.
One of the truths of the auto industry is that people buy stories, and they pay extra for good stories. Selling vehicles is all about crafting engaging stories, but all too often, the story is what dealers neglect the most. One of the biggest pain points in a dealership is writing the descriptions for the vehicles they sell, and the greater the dealership’s volume, the bigger a pain point this becomes.
The Easter Holidays are one of the busiest times for caravan and holiday parks. The long weekend – plus the week of school holidays – is the perfect size for people to hitch up the caravan—long enough to get out of the house but too short for a trip overseas.
With the challenges caravan holiday park operators have had in recent years with insurance affordability and accessibility, the key take away has been that parks must improve their risk mitigation and make their businesses more risk adverse. An effective Risk Management & Business Operations Plan in a caravan holiday park is essential to operating a safe […]
In a pivotal meeting aimed at boosting tourism and addressing critical issues in Alice Springs, Caravanning NT President Brendan Heenan met with NT Tourism Minister Joel Bowden alongside Caravan Industry Association of Australia CEO, Stuart Lamont, to discuss a series of vital initiatives and concerns affecting the caravanning and tourism sector. Highlighting the pressing matter […]
Caravanning Tasmania is proud to present the “Welcome to Tasmania” road trip guide. This guide is an essential tool crafted to support and enhance your business by showcasing the diverse and scenic touring routes Tasmania offers. Why Download the Guide? Distribution and Accessibility We have printed 50,000 copies of this guide, distributing them across key […]
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