Caravan Industry Association of Australia has proudly worked alongside the Federal Government to deliver the $10 million Caravan Parks Grant Program. Over the past 18 months, the program has provided grants of between $10,000 and $100,000 to 110 caravan parks across the country. These grants have been used to fund infrastructure improvement projects at each […]
The 2025 National Conference will be returning to the RACV Royal Pines Resort on May 14 – 16. As always, it will be a not-to-be-missed opportunity for the entire industry to come together to celebrate and learn from one another. Take advantage of our Friday Frenzy weekend sale and save up to 50%* on the cost […]
Millions of Australians tuned in to watch our three families’ road trip with Sam Mac, demonstrating why camping is Australia’s best holiday. Channel 7’s Sunrise launched to Australia the industry’s largest promotional campaign ‘Road to a Million’, positioning caravan parks as Australia’s ‘best value’ holiday. Over three days, millions of Australians watched as Sam Mac […]
https://www.caravanindustry.com.au/wp-content/uploads/2024/11/Collage-2-1080-x-650-px.png6501080keelan-ci-webaccesshttps://www.caravanindustry.com.au/wp-content/uploads/2023/07/logo.pngkeelan-ci-webaccess2024-11-04 06:16:192024-11-04 06:21:36National TV launches ‘Road to a Million’ with fanfare positioning camping as Australia’s Best Value Holiday
National TV Partnership with Channel 7’s ‘Sunrise’ celebrates Australia’s Best Value Holiday while launching the popular caravan holiday park campaign ‘Road to a Million’. In a time when the cost of living is rising, the Road to a Million campaign is back to remind Australians that they can enjoy an incredible and affordable holiday in […]
https://www.caravanindustry.com.au/wp-content/uploads/2024/10/SAm-mac-ch-7-Picture1.jpg277602keelan-ci-webaccesshttps://www.caravanindustry.com.au/wp-content/uploads/2023/07/logo.pngkeelan-ci-webaccess2024-10-16 05:06:072024-10-17 00:58:22National TV Partnership with Channel 7’s ‘Sunrise’ celebrates Australia’s Best Value Holiday
Caravan Industry Association of Australia – the peak national body for the caravanning and camping industry – has today announced a transition in leadership, with Chair Grant Wilckens to conclude his tenure on the Board following the next meeting in September. During his time as Chair, Wilckens has led the industry through a period of […]
https://www.caravanindustry.com.au/wp-content/uploads/2024/07/chairman-update.png450650keelan-ci-webaccesshttps://www.caravanindustry.com.au/wp-content/uploads/2023/07/logo.pngkeelan-ci-webaccess2024-07-31 01:24:452024-07-31 01:30:43Caravan Industry Association announces leadership transition
Caravan Industry Association of Australia CEO Stuart Lamont had the privilege of attending an intimate boardroom dinner for the Prime Minister of Australia, Anthony Albanese last week. This was an opportunity to highlight the diverse nature of our important industry sector around jobs in Australian manufacturing, disaster and agriculture accommodation, and affordable housing. It was […]
https://www.caravanindustry.com.au/wp-content/uploads/2024/05/1716501341846.jpg595781tobyhttps://www.caravanindustry.com.au/wp-content/uploads/2023/07/logo.pngtoby2024-05-31 01:24:462024-05-31 01:24:47Caravan Industry meets with heads of state
Luke Emmett has been the park owner and operator of Mersey Bluff Caravan Park for over six years. It’s a uniquely placed park in northeast Tasmania just out of Devonport known for its awe-inspiring sunrises and sunsets. The park is often recognised on social media for its hospitality, including this post below:
https://www.caravanindustry.com.au/wp-content/uploads/2024/04/image-3.png12882644tobyhttps://www.caravanindustry.com.au/wp-content/uploads/2023/07/logo.pngtoby2024-04-24 04:35:052024-04-24 04:35:06 Online success is great, but it’s built on the back of bricks and mortar park building
Caravan to a Million successfully spotlights the Caravan/RV industry and Caravan Shows
72% of participants advised that the trade promotion put caravanning/RVing ‘Front of mind’.
Launched in February and designed to focus on caravan/RV trade businesses and industry-run caravan shows now in its third month, it continues to drive consumers to visit their local dealership, service/repairs plus attend their state-run caravan show.
With over 650 participating trade businesses this is truly a national campaign, with each participating business having reached printer POS packs plus digital assets, it ensures that consumers are receiving a unified national message.
Consumers are rewarded with Free entries for visiting a local participating business, or attending a show and the quantity of entries increases when they purchase a caravan, product or service.
It is fantastic to see businesses incorporate the promotional assets provided and utilise them in their advertising and promotional efforts.
https://youtu.be/1G13nhsH9M8?si=cHRTtkMfoWhhuji6
Caravan Industry Association of Australia continues to invest heavily in connecting the campaign with Australians, in addition to working with each trade state association it is undertaking a significant investment in digital, social media and paid digital advertising across major platforms. This includes a range of TVC quality assets and an endorsement partnership with industry personality ‘Macca’ McGowan.
https://www.caravanindustry.com.au/wp-content/uploads/2024/04/ctam-story-pulse-pril.jpg548969keelan-ci-webaccesshttps://www.caravanindustry.com.au/wp-content/uploads/2023/07/logo.pngkeelan-ci-webaccess2024-04-08 02:00:372024-04-08 02:11:18Caravan to a Million successfully spotlights the Caravan/RV industry, driving engagement.
The industry is made up of so many talented and dedicated females who drive thought leadership and innovation across active roles within industry boards and associations and as strong leaders within their respective organisations. On International Women’s Day, Caravan Industry Association of Australia profiles seven exceptional females in our industry and shares their diverse backgrounds, experiences, thoughts and wisdom around the opportunities available within the Australian caravanning and camping industry.
https://www.caravanindustry.com.au/wp-content/uploads/2024/03/IWD-TRADES-2-1-1.png539537tobyhttps://www.caravanindustry.com.au/wp-content/uploads/2023/07/logo.pngtoby2024-03-08 05:55:232024-03-10 23:31:40Meet some of the Strong Women Driving Change within our Industry
One of the truths of the auto industry is that people buy stories, and they pay extra for good stories. Selling vehicles is all about crafting engaging stories, but all too often, the story is what dealers neglect the most. One of the biggest pain points in a dealership is writing the descriptions for the vehicles they sell, and the greater the dealership’s volume, the bigger a pain point this becomes.
https://www.caravanindustry.com.au/wp-content/uploads/2024/03/chatgpt-5-png.png436436tobyhttps://www.caravanindustry.com.au/wp-content/uploads/2023/07/logo.pngtoby2024-03-08 04:34:182024-03-10 23:32:07How to Use ChatGPT