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Caravan Industry Association of Australia partners with Tourism NT to drive visitation north and support regional Australia

Tourism NT’s 2025 Drive Campaign is a national initiative encouraging Australians to “road trip differently” by exploring the Northern Territory’s unique landscapes and cultural experiences. Central to the campaign is a partnership with Caravan Industry Association of Australia, which is helping to inspire caravanners, campers, and road trippers to head north this year. In doing […]

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Northern Territory campaign shortlisted for prestigious Mumbrella Awards

Caravan Industry Association of Australia’s ‘Million Dollar Road Trip Northern Territory’ campaign has been shortlisted for a prestigious Mumbrella Award. The campaign was nominated in the Best Use of Experiential Marketing category, recognising its ability to showcase the beauty of self-drive exploration, while also celebrating the culture, landscapes, and community experiences that make the Northern Territory […]

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Top-performing park takes cohesive approach to ‘Road to a Million’

Congratulations to Broadwater Tourist Park, the top-performing caravan park in the 2024/25 ‘Road to a Million’ (RTAM) campaign.   Led by young managers Brooke Turner and Matthew McDonald (pictured), the team at Broadwater Tourist Park took a creative, consistent and cohesive approach to promoting the RTAM campaign’s consumer-facing competition throughout their park. This included the clever placement […]

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‘Road to a Million’ drives positive change in travel behaviours 

The ‘Road to a Million‘ campaign has once again been a game-changer for the camping and caravanning industry, inspiring more Australians to embrace the great outdoors and extend their stays at caravan holiday parks. The campaign’s consumer-facing competition, which concluded in late February, had 57,587 entrants, 276,597 nights booked, and an impressive 592,691 entries. Not […]

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Valentine’s Day promotion keeps hearts set on camping 

The ‘Valentine’s Day Giveaway’ has helped sustain Australia’s love affair with camping after the summer school holidays.    Coordinated by Caravan Industry Association of Australia’s marketing team, in partnership with BIG4 Holiday Parks, the campaign promoted glamping and cabin stays as ideal romantic getaways in the lead-up to Valentine’s Day.  Launched in late January, the campaign […]

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Caravan to a Million returns to increase interest in RV ownership

The highly popular Caravan to a Million promotion returns this month, drawing increased consumer attention to trade businesses and industry-run caravan camping shows across the country.  Developed by Caravan Industry Association of Australia, and supported by all state trade associations, the promotion incentivises consumer actions such as purchasing a new RV or accessories, having a […]

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Keep camping front of mind with ‘Road to a Million’

Are you a caravan park missing out on selling that next night or incentivising your current (or previous) guests? There is only one month left in the latest national caravan park promotion, ‘Road to a Million’, which could see one of your guests get the chance to win $1 million. Launched in late 2024, the campaign’s […]

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Successful Partnership with Tourism NT Inspired Caravanners / RVs to head north

Caravan Industry Association of Australia is thrilled to celebrate the successful conclusion of our partnership with Tourism NT in Darwin. This grassroots campaign aimed to inspire Australia’s caravan, camping, and road-tripping communities to consider the Northern Territory as a must-visit destination. Congratulations to our winning family, the Hyslop family, as they continue their incredible “lap […]

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Friday Frenzy – National Conference

The 2025 National Conference will be returning to the RACV Royal Pines Resort on May 14 – 16. As always, it will be a not-to-be-missed opportunity for the entire industry to come together to celebrate and learn from one another. Take advantage of our Friday Frenzy weekend sale and save up to 50%* on the cost […]

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National TV launches ‘Road to a Million’ with fanfare positioning camping as Australia’s Best Value Holiday

Millions of Australians tuned in to watch our three families’ road trip with Sam Mac, demonstrating why camping is Australia’s best holiday. Channel 7’s Sunrise launched to Australia the industry’s largest promotional campaign ‘Road to a Million’, positioning caravan parks as Australia’s ‘best value’ holiday. Over three days, millions of Australians watched as Sam Mac […]

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