One of the truths of the auto industry is that people buy stories, and they pay extra for good stories. Selling vehicles is all about crafting engaging stories, but all too often, the story is what dealers neglect the most. One of the biggest pain points in a dealership is writing the descriptions for the vehicles they sell, and the greater the dealership’s volume, the bigger a pain point this becomes.
Demand remains strong, although cost of living pressures increase for caravan and campers Caravan Industry Association of Australia today released the Caravan Industry Consumer Sentiment Report August 2022. The report provides insights into the opinions and travel intentions of Australian caravan and campers. The research was conducted in July as Australians are starting to experience […]
The newly released State of Industry 2020 Report from Caravan Industry Association of Australia lays out the past performance of Australia’s caravan and camping industry and highlights the opportunity for the industry to drive recovery. In 2019, the total caravan and camping visitor nights exceeded 60 million and 14 million trips for the first time. […]
More than ever visitors from Europe and the USA are exploring Australia traveling beyond our cities to caravanning and camping throughout the country. The latest data from Tourism Research Australia shows that Australia’s international caravan and camping visitor economy continues to grow strongly up to the end of the June 2017 financial year. The latest […]
In the year ending March 2017, a total of 11.58 million caravan and camping overnight trips were undertaken by Australians, which represents a 1.1% decrease from the previous year. This decline in numbers is largely attributed to a seasonality issue where Easter fell in March in 2016 and April in 2017. As such, the current […]
Real Richness Australia explores the social benefits of camping in Australia. It is based on a similar report conducted in the United Kingdom in 2011. It draws a comparison between Australians who camp and those who do not, and asks campers what they love so much about camping experiences that they have had. Some of the […]
The Caravan and Camping State of Industry 2017 is a comprehensive review of all caravanning and camping tourism figures, recreational vehicle manufacturing and caravan and campervan registration statistics for 2016. This is discussed in context with the national economy along with historical industry trends to help inform industry of the current situation and the trajectory […]
The 2017 Caravanning and Camping Consumer Demand Report is the first in an annual series of research measuring consumer preferences, behaviour and intentions in a domestic setting. This report helps to identify opportunities within the Australian caravanning and camping market and inform the industry of the customer decision-making process, consumer behaviour and likelihood of future […]
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