One of the truths of the auto industry is that people buy stories, and they pay extra for good stories. Selling vehicles is all about crafting engaging stories, but all too often, the story is what dealers neglect the most. One of the biggest pain points in a dealership is writing the descriptions for the vehicles they sell, and the greater the dealership’s volume, the bigger a pain point this becomes.
Demand remains strong, although cost of living pressures increase for caravan and campers Caravan Industry Association of Australia today released the Caravan Industry Consumer Sentiment Report August 2022. The report provides insights into the opinions and travel intentions of Australian caravan and campers. The research was conducted in July as Australians are starting to experience […]
Caravan Industry Association of Australia is excited to announce the release of the latest Caravan and Camping State of Industry report.
Our marketing experts have analysed the impacts of current affairs on the caravanning and camping industry.
After such a disruptive year for parents across Australia, trying to balance education challenges created by COVID-19 and work, these school holidays provide the perfect opportunity to take a camping trip to enjoy a ‘Real Life Classroom’ plus get some much needed stress relief and family time together. There are so many benefits for children and parents when they go on a camping trip. In […]
The newly released State of Industry 2020 Report from Caravan Industry Association of Australia lays out the past performance of Australia’s caravan and camping industry and highlights the opportunity for the industry to drive recovery. In 2019, the total caravan and camping visitor nights exceeded 60 million and 14 million trips for the first time. […]
Tourism operators and regional Australia benefit from families choosing camping these school holidays. As COVID restrictions ease for some states and we adjust to living in the new normal, the desire to travel and escape remains strong with families choosing a camping holiday. The ability to remain close to home, enjoy an intrastate holiday while also having an array of options puts camping ‘front of mind’. While we live and learn to live with COVID, it […]
Caravan Industry Association of Australia identifies strong, sustainable surge in caravan park visits and occupancy. Australians are once again able to explore our great country. For many residents, the first taste of overnight freedom in months fell over the Queen’s Birthday Long Weekend. Weekly Accommodation Data for the Caravan Industry indicates a strong resurgence is […]
The caravan and camping lifestyle is deep rooted in the Australian psyche, with 19 million Australians indicating they would consider staying in a caravan Park according to new research released by Caravan Industry Association of Australia. Adding to its popularity is that it is one of the safest accommodation types available in Australia, ideally suited […]
We all know caravan and camping is a favourite holiday option and lifestyle amongst Australians, and the latest figures from Tourism Research Australia have proven that the industry is continuing to go from strength to strength! The data revealed another solid performance from the domestic caravan and camping visitor economy through June 2019 – the […]
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