National TV launches ‘Road to a Million’ with fanfare positioning camping as Australia’s Best Value Holiday
Millions of Australians tuned in to watch our three families’ road trip with Sam Mac, demonstrating why camping is Australia’s best holiday. Channel 7’s Sunrise launched to Australia the industry’s largest promotional campaign ‘Road to a Million’, positioning caravan parks as Australia’s ‘best value’ holiday. Over three days, millions of Australians watched as Sam Mac […]