As an accredited dealership in the Retail Dealership Accreditation Program, maintaining high standards isn’t just about ticking compliance boxes; it’s about reinforcing a business culture grounded in professionalism, customer trust, and long-term success. Your dealership has already demonstrated a strong commitment to best practice, but accreditation is not a destination, it’s an ongoing journey of […]
Article by Ecotourism Australia In an era where travellers are increasingly conscious of their environmental impact, sustainability is more than just a buzzword – it’s a key driver of consumer choice. Caravan holiday parks that hold an ECO or Sustainable Tourism Certification from Ecotourism Australia are already demonstrating their sustainability credentials. But to fully leverage […]
From 1 July 2025, our accreditation team will introduce updates to the assessment process under the Caravan Holiday Park Accreditation Program. Below is a summary of the upcoming changes and how future assessments will be conducted with park operators: What’s changing? Annual Renewal Declarations Digitalisation of the annual declaration form. Currently: New process: On-site Assessment […]
Article by Accessible Accommodation Our research shows caravan holiday parks with accessible pools receive 15 times more bookings than those without – proof that inclusivity isn’t just good ethics, it’s good business. Now, picture this: Dad uses a wheelchair, and his kids are laughing and splashing in the pool. How does he feel, sitting poolside, unable to […]
Article by IDeaS Caravan holiday parks have long been synonymous with peak-season escapes – from sun-soaked holidays to long weekends and packed-out school breaks. But when the crowds thin out, the children return to school and demand drops, many operators face the familiar challenge of how to remain busy and profitable even when bookings slow. […]
Caravan Industry Association of Australia’s ‘Million Dollar Road Trip Northern Territory’ campaign has been shortlisted for a prestigious Mumbrella Award. The campaign was nominated in the Best Use of Experiential Marketing category, recognising its ability to showcase the beauty of self-drive exploration, while also celebrating the culture, landscapes, and community experiences that make the Northern Territory […]
Congratulations to Broadwater Tourist Park, the top-performing caravan park in the 2024/25 ‘Road to a Million’ (RTAM) campaign. Led by young managers Brooke Turner and Matthew McDonald (pictured), the team at Broadwater Tourist Park took a creative, consistent and cohesive approach to promoting the RTAM campaign’s consumer-facing competition throughout their park. This included the clever placement […]
Article by Ecotourism Australia As more Australians hit the road in search of nature, connection, and adventure, caravan parks are in a unique position to lead the charge towards more sustainable travel. With the tourism sector increasingly focused on climate action, now is the time for parks to evaluate their environmental footprint and take meaningful […]
Caravan Industry Association of Australia was recently contacted by a guest of a caravan holiday park who was impressed to see reception staff promoting the Yellow Dog Project. It’s an initiative that we also think makes a lot of sense – especially for park operators embracing a ‘pet-friendly’ environment. The Yellow Dog Project is an […]
A message from Australian Minister for Trade and Tourism, the Hon Don Farrell: As Easter approaches, I would like to take a moment to express my gratitude for your ongoing dedication to providing exceptional hospitality. I know that for many of you Easter is one of your busiest periods. This season is a time of […]
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