Consumer demand for environmentally friendly products is continuing to increase, Governments from both sides of the aisle have committed to net-zero emissions targets, and investors are seeking brands with an eco-conscious reputation. For the caravan industry that means in order to remain equitable and compliant, we must work toward a net-zero target.
This year’s Budget squarely focused on balancing cost-of-living relief and maintaining the view of curbing inflation. More than likely, this will be the final budget before the election, and a clear priority has been placed on supporting low-income earners and incentivising investment in the key areas of housing and renewable energy creation and transmission (largely through the Future Made in Australia Act).
Caravan Industry Association of Australia’s annual Road and Caravan Park Safety campaign reminds the over 1.7 million campers preparing to hit the road this Easter to remain safe and plan ahead. Australia has over 830,000 registered caravans and RVs; and, with many planning to travel again over the break, taking precautions and preplanning is vital […]
The Australian caravan market is overcrowded with, 200+ brands competing for attention and sales. Today, Retain Media released the 2023 Caravan Market Consideration Report. This Report analysed Google search volume data across 92 caravan, camper and motorhome brands. The dataset comprises over 9,000 unique search terms for various brands and models, covering 2.6 million individual […]
Caravan Industry Association of Australia’s annual Road and Caravan Park Safety campaign reminds the over 1.7 million campers preparing to hit the road this Easter to remain safe and plan ahead. Australia has over 830,000 registered caravans and RVs; and, with many planning to travel again over the break, taking precautions and preplanning is vital […]
While the idea of an Electric Vehicle (EV) towing a 23-foot caravan may still be on the horizon, the momentum towards embracing EVs in Australia is undeniable. More than ever, Australians are adopting EVs as their second vehicle and are increasingly eager to embark on holiday travels, staying in caravan and holiday park cabins and […]
Caravan Industry Association of Australia has released its National Visitor Economy Report this week, the key quarter report on all the caravanning holiday statistics for the last three months. The December report has one big take-away, despite rising outbound international travel numbers in the baby boomer market, in both flight and cruising sectors caravanning in […]
One of the truths of the auto industry is that people buy stories, and they pay extra for good stories. Selling vehicles is all about crafting engaging stories, but all too often, the story is what dealers neglect the most. One of the biggest pain points in a dealership is writing the descriptions for the vehicles they sell, and the greater the dealership’s volume, the bigger a pain point this becomes.
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