Channel Ten taking camping road trip!

The industry response to the devastating summer bushfires via the ‘Keep on Camping’ brand continues to gain momentum.

Now well and truly in the ‘Book Now’ phase, there is increasing numbers of consumer traffic visiting the website, with over 21, 000 users visiting to find inspiration on taking a camping holiday. The website also includes access to significant value deals provided by industry encouraging consumers to take a camping trip in a fire affected area.

Over the weekend, Channel Ten’s show ‘Studio 10’ reporter Narelda De-Ann began a camping road trip to fire affected areas. The week is being spent in Victoria, with the team working their way on a loop from Melbourne to Bright, Lakes Entrance, Stratford and back. 

This activity provides an important opportunity to nationally highlight that taking a camping road trip is not just a great activity to undertake but also helps support communities Australia wide that desperately want to welcome back camping tourists.

Activities such as this simply would not be possible without working cooperatively and with the financial support via donations to the ‘Help A Mate’ fund.

We would like to acknowledge All Parks Insurance, Apollo Motorhome Holidays, BIG4 Holiday Parks, BMPRO, Caravan Industry Victoria, CCIA NSW, CIA WA, Caravan Park Brokers, Discovery Holiday Parks, Dometic, Ingenia Holidays, K-Mac Powerheads, Mandurah Caravan and Tourist Park, Mangawhai Heads Caravan Park (NZ), NRMA Parks and Resorts, Redarc, Reflections Holiday Parks, Te Aroha Holiday Park (NZ), Top Parks and Vic Parks,  for their support.

Industry Media partners match industry investment! The efforts of the ‘Keep on Camping’ initiative have been greatly assisted with the support of industry media that include RV Daily, What’s Up Down Under, The Great Australian Doorstep and GO RV, who are providing substantial value at discounted rates and have matched industry investment.

This provides significant support and coverage allowing industry to access key markets via these partners existing audiences and platforms.  These partnerships complement our existing social and digital campaign plus provide other value via access to radio and commercial content with integrated messaging.

National TV

Over the past weeks, PR activities have generated awareness and cut through in delivering the effects of the fire on the caravan and camping industry.  This includes print, radio and TV press.

Click below to view some of the clips!