Lifestyle Marketing

Lifestyle Marketing

Caravan Industry Association of Australia invests in national lifestyle marketing to grow the caravan and camping market — reaching Australians who haven't yet discovered, or have lapsed from, the lifestyle. This is industry-wide activity that benefits every segment of the sector, from parks and dealers to manufacturers and suppliers.

Our consumer marketing operates across multiple channels and campaigns, united under the Let's Go Caravan & Camping brand — Australia's primary consumer voice for the caravan and camping industry.

Let's Go Caravan & Camping

Let's Go Caravan & Camping is our national consumer platform — a website, social media presence, and campaign hub designed to inspire Australians to get out and explore. It brings together destination content, trip ideas, product information, and campaign activations in one place.

The platform targets three core audiences: families (34–55), the 55+ market entering a life stage where flexible travel is increasingly attractive, and younger adults under 34 — the next generation of campers.

Visit letsgocaravanandcamping.com.au →

Road to a Million

Road to a Million is Australia's biggest caravan and camping competition, driving consumers directly to participating caravan holiday parks across every state and territory. Entrants stay at parks to collect entries, creating real foot traffic and overnight stays for the industry while building awareness of the breadth of Australia's caravan park network.

The competition generates significant media coverage and social engagement each year and is a flagship activation of the Let's Go Caravan & Camping platform.

Road to a Million →

Caravan to a Million

Caravan to a Million targets the retail end of the industry — driving prospective buyers into participating caravan dealerships and RV specialists. Consumers who visit a participating business receive competition entry, creating direct dealership traffic and connecting consumer interest with purchase intent.

The campaign runs nationally and complements Road to a Million by covering the full RV lifestyle journey — from first visit to a dealer through to getting out on the road.

Caravan to a Million →

No Better Time

No Better Time is a national dealer tactical campaign running across 2026 and 2027. It is a joint campaign of Caravan Industry Association of Australia, Caravan Industry Victoria, Caravan Trade & Industries Association Queensland, and Caravan & Camping Industry Association NSW. No single association owns it.

Consumer appetite for caravanning remains strong, but the pressure sits at the point of retail transaction. The campaign is built to close the distance between a consumer who is interested and a dealership visit, by giving people confidence to walk onto the floor.

Its primary objective is to drive foot traffic into dealerships. Alongside that it works to rebuild purchase confidence, build a national platform and dealer directory the industry keeps, and give every state association and dealer a single proposition they can activate locally.

The campaign is anchored by a national consumer website and dealer directory, and concentrates activity around two national Dealer Open Days each year rather than a single moment, giving the dealer network a rhythm it can plan around.

Visit nobettertime.com.au →

Social Media

Let's Go Caravan & Camping maintains an active social media presence across Facebook and Instagram, with content designed to inspire, inform and engage the Australian caravan and camping community.