The Caravan Industry Association of Australia is proud to announce the National television program IFISH over this summer will go caravan & camping again for the fifth year in a row. The excitement is building for this promotion which has attracted nearly 13,000 entries already and showcases the strength of interest in caravanning and camping from the fishing community.
This partnership provides three months of National television promotion directly to the key target market of people who like to go fishing. Roy Morgan Research has found people who fish are twice as likely to go caravan and camping than those who do not fish.
In addition to the National television coverage, Paul Worsteling the popular TV host will provide ambassadorial support through his large social media following of over 519,000 people.
The major in-show prize component is sponsored by New Age caravans and throughout the Let’s Go Summer Series viewers and consumers will have the chance to win a New Age Caravan valued at over $51,000. The competition calls to action which will air nationally and be supported digitally by IFISH will point to the Let’s Go Caravanning and Camping Website with all entrants after completing the entry form being encouraged via auto-responders to remain visiting the website further for information on caravan and camping, caravan holiday park, bloggers etc.
The Let’s Go Caravan and Camping IFISH Summer Series launched Sunday, December 3, 2017 will air on weekends to conclude on TV February 25, 2018.
The extended TV coverage into February 2018 will ensure that the caravan and camping lifestyle is front of mind leading into the major industry caravan shows plus when people and families look to Easter for their next major holiday.