The Channel Ten ‘Studio 10 ‘caravan and camping road trip was a huge success, which resulted in over 10 hours of live TV from Caravan Holiday Parks positively promoting the caravan and camping lifestyle. The media value for the week was worth over $5.5 million dollars.
The hosts and the crew of the show were glowing in their praise for the industry, advising they were truly amazed at the facilities, regularly commenting on the cabin accommodation that the industry hosted them in .
The cooperative with Channel Ten also provided an opportunity for a more sophisticated message integration which included interviews of industry leaders and cabin accommodation deals that the show and hosts promoted to its viewers.
Paul Davis CEO of NRMA and Geoff Illich of Brisbane Holiday Village featured in interviews designed to positively promote the caravan and camping lifestyle and to reinforce why the caravan and camping lifestyle is a holiday for all Australians.