Latest News
National TV launches ‘Road to a Million’ with fanfare positioning camping as Australia’s Best Value Holiday
Millions of Australians tuned in to watch our three families’ road trip with Sam Mac, demonstrating why camping is Australia’s best holiday. Channel 7’s Sunrise launched to Australia the industry’s largest promotional campaign ‘Road to a Million’, positioning caravan parks as Australia’s ‘best value’ holiday. Over three days, millions of Australians watched as Sam Mac […]
National TV Partnership with Channel 7’s ‘Sunrise’ celebrates Australia’s Best Value Holiday
National TV Partnership with Channel 7’s ‘Sunrise’ celebrates Australia’s Best Value Holiday while launching the popular caravan holiday park campaign ‘Road to a Million’. In a time when the cost of living is rising, the Road to a Million campaign is back to remind Australians that they can enjoy an incredible and affordable holiday in […]
Caravan Industry Association announces leadership transition
Caravan Industry Association of Australia – the peak national body for the caravanning and camping industry – has today announced a transition in leadership, with Chair Grant Wilckens to conclude his tenure on the Board following the next meeting in September. During his time as Chair, Wilckens has led the industry through a period of […]
Conference 2024 – That’s a Wrap!
Thank you for joining us at the 2024 Caravan Industry National Conference! We’re delighted to report that we’ve set a new record – with 1086 delegates registered. The event was teeming with enthusiasm, collaboration, and a shared commitment to the future of the caravan industry.
Caravan Industry meets with heads of state
Caravan Industry Association of Australia CEO Stuart Lamont had the privilege of attending an intimate boardroom dinner for the Prime Minister of Australia, Anthony Albanese last week. This was an opportunity to highlight the diverse nature of our important industry sector around jobs in Australian manufacturing, disaster and agriculture accommodation, and affordable housing. It was […]
Caravan Industry Award Winners 2024
Grant Wilckens received the caravan industry’s highest honour – The Eric Hayman OAM for Excellence. Grant Wilckens has been a dedicated and passionate member of the caravan industry for many years. He is the Co-Founder of Discovery Parks and the Chair of the Caravan Industry Association of Australia. His leadership has created a strong and more united industry.
Everything you need to know about the ERC partnership
Consumer demand for environmentally friendly products is continuing to increase, Governments from both sides of the aisle have committed to net-zero emissions targets, and investors are seeking brands with an eco-conscious reputation. For the caravan industry that means in order to remain equitable and compliant, we must work toward a net-zero target.
Budget Breakdown | Federal Budget 2024
This year’s Budget squarely focused on balancing cost-of-living relief and maintaining the view of curbing inflation. More than likely, this will be the final budget before the election, and a clear priority has been placed on supporting low-income earners and incentivising investment in the key areas of housing and renewable energy creation and transmission (largely through the Future Made in Australia Act).
Bridging the gap between dealers and parks
It’s a known fact that school holidays mean a lot of travellers and full caravan parks; however, for General Manager of Canterbury Caravans, it was an opportunity to show off his stock to a ready-and-willing audience.
Online success is great, but it’s built on the back of bricks and mortar park building
Luke Emmett has been the park owner and operator of Mersey Bluff Caravan Park for over six years. It’s a uniquely placed park in northeast Tasmania just out of Devonport known for its awe-inspiring sunrises and sunsets. The park is often recognised on social media for its hospitality, including this post below:
Caravan to a Million successfully spotlights the Caravan/RV industry, driving engagement.
Caravan to a Million successfully spotlights the Caravan/RV industry and Caravan Shows
72% of participants advised that the trade promotion put caravanning/RVing ‘Front of mind’.
Launched in February and designed to focus on caravan/RV trade businesses and industry-run caravan shows now in its third month, it continues to drive consumers to visit their local dealership, service/repairs plus attend their state-run caravan show.
With over 650 participating trade businesses this is truly a national campaign, with each participating business having reached printer POS packs plus digital assets, it ensures that consumers are receiving a unified national message.
Consumers are rewarded with Free entries for visiting a local participating business, or attending a show and the quantity of entries increases when they purchase a caravan, product or service.
It is fantastic to see businesses incorporate the promotional assets provided and utilise them in their advertising and promotional efforts.
https://youtu.be/1G13nhsH9M8?si=cHRTtkMfoWhhuji6
Caravan Industry Association of Australia continues to invest heavily in connecting the campaign with Australians, in addition to working with each trade state association it is undertaking a significant investment in digital, social media and paid digital advertising across major platforms. This includes a range of TVC quality assets and an endorsement partnership with industry personality ‘Macca’ McGowan.
Ben says bye to Oasis
When Ben Reichstein took over Oasis Tourist Park in Virginia in the Nothern Territory (20 minutes south of Darwin), he didn’t know what to expect. Over the past five years, he has experienced tribulations and triumph – securing himself a bronze at the Brolga Northern Territory Tourism Awards. In 2019, Mr Reichstein took over the […]
Accessibility on the Tablelands
Sitting in the stunning landscapes of the Atherton Tablelands, Lake Tinaroo Holiday has been transforming over the past five years. Since current director Lachlan Farquharson took over as Directory in 2019, there has been a concerted effort to increase the park’s accessibility options. Mr Farquharson indicated two strong reasons for this: there has been an […]
Industry celebrates the success of Road to a Million as caravan holiday park popularity holds firm amid a tightening tourism market
Caravanning in Australia has held its ground, demonstrating once again the industry’s resilience, but the rest of the tourism industry is catching.
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