The ‘Road to a Million’ campaign is an industry first, uniting over 1,420 participating caravan holiday parks and the industry’s largest rental fleets in partnership with each of the 7-caravan holiday park state associations whose support made this possible. It is a wonderful testament to the character of the industry, when such scale can be achieved by all working together with a shared vision for the benefit of the industry and regional tourism.
The ‘Road to a Million’ campaign will keep camping ‘front of mind’ this winter and aims to inspire and motivate Australians including the 840,000 registered RVs to take one more or multiple ‘Camping Road Trips’ this winter. The campaign will tap into the pent-up demand that Australians have to holiday in 2022 and will focus on themes that include wellness, reconnection to people and nature, experiences and adventure, events plus more.
The campaign offers the 1,420 plus participating industry businesses the benefit of one more point of difference and value add to promote. The campaign will run from June 1 to 31 Oct and will offer campers the opportunity to enter a draw, for a CHANCE to win a million dollars.
Caravan Industry Association of AustraliaCaravan Parks Association of Queensland Ltd (CPAQ)Caravan & Camping Industry Association NSWCaravan Industry Association Western AustraliaVictorian Caravan Parks Association SA Parks Caravanning Tasmania Northern Territory Caravan Parks Association
More info www.roadtoamillion.com.au
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