The strong partnership between Caravan Industry Association of Australia and the number one prime time morning show Sunrise continues. Launched nationally on Sunrise on February 12, Caravan Industry of Australia gave millions of viewers the opportunity to join Sam Mac on a Camping Road Trip of a lifetime that includes motorhomes, a trip on the Spirit of Tasmania plus an action-packed road trip around Tasmania the week starting March 5.
The timing of the partnership is deliberately designed to put the caravan camping lifestyle front of mind while major caravan camping shows are active across Australia plus in the highly competitive marketing of Easter holidays. The research indicates that people will start to plan and consider their options up to five weeks or more in advance, making the February and March period relevant and important.
Starting March 5 in Discovery Parks Devonport Sam Mac will present the three lucky groups who will promote the caravan camping industry via peer to peer marketing. The winners include a family of four from QLD, a family of five from VIC and a couple from NSW; the winners won their opportunity by submitting a 90 second video demonstrating the reasons they should get to go. Check out the video below, I think you will agree that it promises to be a fun week with these great Australian characters.