Tackling New Roles in Manufacturing
Scott Jones talks about having recently changed roles within Jayco. He shares with us what it was like to move into a new business stream, where short term tenures are longer than some people’s time in school. He shares his insights on some of his experiences during his time to date at Jayco.
Why did you change roles within Jayco?
I was in my previous role for 15 years and was looking for a change and a way to further my career. I had the opportunity to move into the new role of RV Regional Sales Manager after the previous occupant retired after 29 years. The new role helped me to realise how important it is to focus on the basics when you take on new challenges.
How does knowing your customer help with sales?
This is hugely important because you will find what works and why. It will allow you to meet their specific requirements and give you an advantage over the competition. You can often find there is a need to dig a bit deeper and determine what is driving them and what their future emotional state might be. In this industry, we are the means to providing amazing experiences and memories.
Why is it important to know your competition
This is an important aspect that some people forget. You want to know what your competition offers and what are their unique selling propositions. Consider why would your customers choose to buy from them over you? And what are the key points they are telling customers to make them a viable option?
What have you learnt about making transitions in the industry?
It is important to make the way people interact with your product as simple and enjoyable as possible. In turn, this will add to their overall experience and make them wonder how they ever lived without what you offer. One of the main reasons you are in business is to create and keep customers.
What can you learn using past sales data?
This will help you predict the future as best you can. Historical data can help you pinpoint patterns or areas where you are deficient. Once you have some hard facts you will be able to plan what you need to do to improve on last year, month or quarter.
While this is just scratching the surface, hopefully it will help in some way and give you some insight into how I tackled a new role. Sometimes you need to step back and make sure you do the simple things to improve and guarantee success.
FYI Scott is to the far left of the below photo.