Road 2 A Million Boosting Tourism in Tasmania

R2AM Tasmania

In a groundbreaking initiative designed to elevate Tasmania’s tourism, the Road 2 A Million competition has made a remarkable impact on the state’s travel and hospitality industry. At the heart of this campaign is an enticing grand prize: the opportunity to win $1,000,000 in cash.

This innovative competition has not only motivated adventurers to explore Tasmania but has also highlighted the region’s appeal as an ideal location for caravan holidays.

Standing out among the rest, Mersey Bluff Caravan Park has emerged as the top-performing park in Tasmania, further emphasising the area’s attractiveness to visitors.

Who are The Top Performers in Tasmania?

Mersey Bluff Caravan Park

BIG4 Launceston Holiday Park

Captain Cook Holiday Park

Discovery Parks – Cradle Mountain

BIG4 Iluka On Freycinet Holiday Park

A Surge in Entrants and Nights Booked

The competition, open from October 1 to February 29, invited participants to book a stay at participating caravan holiday parks. With Tasmania’s breathtaking landscapes, rich history, and vibrant local culture, it’s no surprise that the competition attracted a whopping 2,012 entrants. These adventurers collectively booked 7,293 nights, showcasing an overwhelming interest in exploring the island state’s natural beauty.

Entries and Multipliers

The unique structure of the competition encouraged participants to venture further from the state capital, rewarding them with higher entry multipliers based on the distance travelled. This clever mechanism not only increased the total number of entries to 11,222 but also motivated travellers to explore lesser-known regions of Tasmania, spreading the economic benefits across the state.

Impact on Tasmania’s Tourism

The Road 2 A Million competition has played a pivotal role in highlighting Tasmania as a destination that offers a blend of adventure and the chance to win big. The substantial increase in bookings during the competition period has directly benefited local caravan parks, restaurants, and attractions, contributing significantly to the local economy.

Moreover, the competition has fostered a sense of adventure among participants, pushing them to discover the hidden gems of Tasmania, from its rugged coastlines to its serene national parks. This exploration has not only generated immediate economic benefits but also promoted sustainable tourism by dispersing visitors across various regions, reducing the pressure on popular spots.

A Win for the Community and Economy

Beyond the individual excitement of potentially winning a million dollars or travel vouchers, the competition has been a communal win for Tasmania. It has demonstrated the power of innovative marketing strategies in tourism, proving that engaging potential visitors with unique opportunities can lead to substantial benefits for both the economy and the community.

As we await the announcement of the winners on March 7, 2024, the Road 2 A Million competition stands as a testament to Tasmania’s appeal and the endless possibilities that innovative tourism strategies can bring to regions ready to welcome the world.