Australia’s number one morning show, Sunrise, took to the road last week to promote the world-first Let’s Go Caravan and Camping Monopoly board. Throughout the week, Sam Mac and Mr Monopoly enjoyed a road trip around some of the featured properties on the board in a Jayco motorhome. The local communities came out in force to join in the live filming at the caravan parks and their desire to win one of our limited-edition Monopoly boards was simply phenomenal!
The road trip was an effective way to reach a national audience, celebrating the caravan and camping lifestyle leading into the summer holidays. The sunrise segments highlighted the fun that families, children and adults can enjoy on caravan and camping holidays and showcased the lifestyle to an Australian audience of approximately 1 million throughout each morning. Here’s some of the highlights:
Nagambie Lakes Leisure Resort
Kicking off the trip at Nagambie, the segments captured several caravanning social clubs enjoying their Christmas gatherings, the local chocolatier at work, an Olympic cyclist testing out the new Modular Pumptrack and local kids out on the paddle boats and stand up paddle boards.
Great Aussie Holiday Park
In Bowna, the animal nursery stole the show with Grace (the park ostrich) getting involved throughout the morning, kids playing on the giant Monopoly board and jumping pillow, and the local fire brigade turning up with their trucks for a group sing along.
Cobram RACV Resort
The Cobram segments featured produce from the local farm gate trail, a peddle car derby with local school kids, a rare vintage car (just like the monopoly playing piece!) and a song performed by Sam with local musicians atop the waterfall feature by the resort pool.
Maiden’s Inn, Moama
On the bank of gorgeous Murray River, the local riding club joined in with half a dozen horses (including one that sneezed on the crowd!), three paddle steamers that came along to take the crowd for a cruise, and Santa speeding past on water skis!
Bendigo Park Lane Holiday Park
The final stop on the road trip at Bendigo included an excitable crowd playing in the park’s 4-story play centre, a gold panning demonstration with the local school kids, a doggie obstacle course that tested Sam’s ability to train dogs, and damper baked in the fire pit by the park’s team.
The Sunrise team loved the road trip experience and are excited to take more caravanning and camping trips with us in the future. On each day of the road trip, millions of Australians were positively exposed to the caravan and camping lifestyle via the ambassadorial support of Sunrise. Also, the consumer excitement over the Let’s Go Caravan and Camping Monopoly board was incredible and we expect the limited-boards will be prized possessions for years to come, played by countless consumers.