National TV promotion of camping lifestyle hugely popular with millions of viewers
Channel 7’s Sunrise Camping Road Trip in South Australia was broadcast nationally each morning last week from caravan holiday parks and was hugely popular with Sunrise viewers and hosts alike.
The timing of this national marketing activity was key leading into the September school holiday, pre-Christmas caravan shows and the fiercely competitive summer holiday period. Caravan Industry Association of Australia understands the importance of keeping the caravan and camping industry ‘front of mind’ for key decision making periods on holidaying and product purchase decisions.
Caravan Industry Association of Australia marketing activities are strategically designed to ensure that Australians are influenced and reminded of the benefits of a caravanning or camping holiday, particularly given other competitive industries such as overseas and cruise holidays who are also active in the market and trying to secure the same discretionary spending.
Each morning last week the popular Sunrise weatherman ‘Sam Mac’ brought his motorhome convoy with three lucky families in tow to celebrate the joys of road tripping and benefits of caravan holiday parks for families, kids and adults. Sunrise continues to choose Caravan Industry Association of Australia as a partner. Caravanning and camping engage their audience and contributes to their dominance as the No. 1 prime time morning TV show with viewers in the millions each week.
Check out Sunrise’s highlight package for the week.