National TV Partnership with Channel 7’s ‘Sunrise’ celebrates Australia’s Best Value Holiday 

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National TV Partnership with Channel 7’s ‘Sunrise’ celebrates Australia’s Best Value Holiday while launching the popular caravan holiday park campaign ‘Road to a Million’.

In a time when the cost of living is rising, the Road to a Million campaign is back to remind Australians that they can enjoy an incredible and affordable holiday in their own country.

The campaign delivers a key message about value, offering Australians a cost-effective holiday option that does not compromise on experience or enjoyment.

An incredible opportunity awaits one lucky camper this summer, the chance to win $1,000,000 simply by enjoying a caravan holiday park stay. With approximately 1,300 participating caravan parks, this campaign provides caravan parks nationwide with a fantastic ‘point of difference’ to encourage more Australians to camp this summer.

Millions of Australians will engage with content designed to inspire them to explore the benefits and incredible value of camping holidays.

The regional disbursal strategy within the campaign will focus on encouraging campers to travel further into regional Australia and stay longer. By encouraging travel beyond capital cities, the campaign rewards participants with a greater chance to win through a zoning system that awards additional entries the further they travel from urban areas.

This campaign aims to rekindle the spirit of adventure by encouraging and educating Australians about the joy of outdoor getaways, while reminding them of the great national tradition of spending quality time outdoors with family and friends.

Is my caravan holiday park included in the campaign?

Caravan Parks that have membership with the following State Associations are included at no charge due to their generous support and contributions to support this initiative.

Your state association will contact you shortly with further information, participating parks will receive a printed Point of Sale promotional pack, including access to a digital marketing hub with new and exciting video and other digital assets.

  • Caravanning Parks Association of Queensland
  • Caravan Industry Association of Western Australia
  • Caravan Parks Association of SA
  • Caravan & Camping Industry Association NSW
  • Caravanning Northern Territory
  • Caravanning Tasmania

Caravan Parks in Victoria will be contacted directly by Caravan Industry Association of Australia, participation is related to contribution to the National Marketing & Advocacy Fund and/or Caravan Park Accreditation. Victorian parks looking for further information can email [email protected] 

The Road to a Million campaign runs from Nov 1, 2024, to February 28, 2025.