Demand for caravan holiday park accommodation has hit record highs, aided by a strong response to Caravan Industry Association of Australia’s Road to a Million campaign. 

New data from the association shows park occupancy reached all-time December highs across every accommodation category in 2025. The December quarter also set new benchmarks for cabin, powered and unpowered site occupancy. 

Launched in early October, Road to a Million promotes nearly 1,300 caravan holiday parks nationwide, with a simple consumer hook – every night stayed earns an entry into the draw to “play for $1 million”. 

“The further you travel, the more entries you receive, encouraging caravanning consumers to enjoy the delights of a caravanning and camping holiday while pumping money into regional communities,” said Caravan Industry Association of Australia CEO Stuart Lamont. 

More than 63,770 Australians have entered Road to a Million so far, generating over 340,000 booked nights for caravan holiday parks and strengthening long-term engagement with the camping lifestyle. 

“While the grand prize certainly grabs attention, Road to a Million is really about re-acquainting Australians with a holiday activity that is quintessentially Australian,” Lamont said. 

Real-time survey results underline Road to a Million’s impact: 

• More than 60 per cent of entrants said it put caravanning and camping front of mind. 
• Over 36 per cent said it influenced them to choose camping over hotel or apartment stays. 
• One in five said they would choose camping instead of an overseas holiday package. 

Tania Mitchell and her family are among the thousands of Australians who have embraced caravanning as part of Road to a Million. Speaking about the experience, Tania said:

“Caravanning has given our family the chance to spend quality time together and explore parts of Australia we’d never otherwise see. 

“It’s great to see campaigns like Road to a Million getting more families out on the road and supporting regional communities. We truly have the best backyard!” 

Key December 2025 Statistics

• National cabin occupancy reached 64 per cent, a record for the month and up one percentage point on December 2024.
• Powered site occupancy rose to 49 per cent, up two percentage points on December 2024, while unpowered site bookings increased by one point to 26 per cent – both new December highs.
• The Gold Coast (87 per cent) led cabin occupancy in December, followed by the Sunshine Coast (83 per cent) and the NSW Central Coast (80 per cent). 
• Perth recorded the highest powered site occupancy at 85 per cent, ahead of the Sunshine Coast and Gold Coast (both 77 per cent). 
• The December quarter of 2025 (three months to 31 December) set a new Q4 benchmark across all categories. National cabin occupancy averaged 67 per cent, up three points from a year earlier.

This data was first published in Caravan Industry Association of Australia’s Accommodation Insights – December 2025 report.

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LEARN MORE about Road to a Million.

A special thanks to the following state associations supporting the Road to a Million campaign: Caravan & Camping Industry Association NSW, Caravan Parks Association of Queensland Ltd (CPAQ), Caravan Industry Association Western Australia, SA Parks, Caravanning Tasmania and Caravanning NT.