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One of the truths of the auto industry is that people buy stories, and they pay extra for good stories. Selling vehicles is all about crafting engaging stories, but all too often, the story is what dealers neglect the most. One of the biggest pain points in a dealership is writing the descriptions for the vehicles they sell, and the greater the dealership’s volume, the bigger a pain point this becomes.
Consumer Sentiment Report Released
Demand remains strong, although cost of living pressures increase for caravan and campers Caravan Industry Association of Australia today released the Caravan Industry Consumer Sentiment Report August 2022. The report provides insights into the opinions and travel intentions of Australian caravan and campers. The research was conducted in July as Australians are starting to experience […]
Caravan Industry continues to weather COVID storm with record activity
Caravan Industry Association of Australia is excited to announce the release of the latest Caravan and Camping State of Industry report.
Caravanners and Campers Actively Planning Next Holiday, Although Remain Cautious
Our marketing experts have analysed the impacts of current affairs on the caravanning and camping industry.
Camping is a ‘Real Life Classroom’ these school holidays, 94% of campers agree it teaches children important life skills
After such a disruptive year for parents across Australia, trying to balance education challenges created by COVID-19 and work, these school holidays provide the perfect opportunity to take a camping trip to enjoy a ‘Real Life Classroom’ plus get some much needed stress relief and family time together. There are so many benefits for children and parents when they go on a camping trip. In […]
Caravanning and Camping most popular holiday type for Australians in 2019, with 60 million holiday nights
The newly released State of Industry 2020 Report from Caravan Industry Association of Australia lays out the past performance of Australia’s caravan and camping industry and highlights the opportunity for the industry to drive recovery. In 2019, the total caravan and camping visitor nights exceeded 60 million and 14 million trips for the first time. […]
Camping proves popular for families this school holidays, providing welcome relief to regional tourism
Tourism operators and regional Australia benefit from families choosing camping these school holidays. As COVID restrictions ease for some states and we adjust to living in the new normal, the desire to travel and escape remains strong with families choosing a camping holiday. The ability to remain close to home, enjoy an intrastate holiday while also having an array of options puts camping ‘front of mind’. While we live and learn to live with COVID, it […]
Caravan and Camping Resurgence reflected in Occupancy figures
Caravan Industry Association of Australia identifies strong, sustainable surge in caravan park visits and occupancy. Australians are once again able to explore our great country. For many residents, the first taste of overnight freedom in months fell over the Queen’s Birthday Long Weekend. Weekly Accommodation Data for the Caravan Industry indicates a strong resurgence is […]
Camping’s back with a Boom, with 19 million Australians keen to stay in Caravan Parks!
The caravan and camping lifestyle is deep rooted in the Australian psyche, with 19 million Australians indicating they would consider staying in a caravan Park according to new research released by Caravan Industry Association of Australia. Adding to its popularity is that it is one of the safest accommodation types available in Australia, ideally suited […]
Caravan and camping visitor expenditure reaches $7.9B, and surpasses 13 million trips
We all know caravan and camping is a favourite holiday option and lifestyle amongst Australians, and the latest figures from Tourism Research Australia have proven that the industry is continuing to go from strength to strength! The data revealed another solid performance from the domestic caravan and camping visitor economy through June 2019 – the […]
New figures reveal domestic caravan and camping trips increase in popularity
Australians’ love for caravan and camping is well documented, and the latest figures from Tourism Research Australia have revealed domestic caravan and camping trips are more popular than ever. According to the latest domestic tourism snapshot, Australians spent a total of 54.5 million nights caravan and camping in the year ending March 2019, marking a […]
Ground-breaking new research shows RV ownership in a new light.
The inaugural RV Consumer Report 2018 is the most comprehensive consumer study of its kind in Australia to examine recreational vehicle purchasing and usage preferences among current vehicle owners, former owners, potential new market entrants and consumers who have limited preference for buying into the RV lifestyle. Of the respondents surveyed, the average age of […]
Visitor economy continues to break records
New data from Caravan Industry Association of Australia has revealed Australia’s domestic caravan and camping visitor economy continues to break records. The data revealed total nights spent caravan and camping increased by 9% to reach a record 54.8 million for the year ending September 2018. This represented 15% of all nights spent in accommodation around […]
Caravan Parks and MHEs: a vital aspect of affordable housing
If Manufactured Housing Estates and Caravan Parks were combined to create a town, it would be the 25th biggest in Australia. Caravan Industry Association of Australia and the Residential Land Lease Alliance (RLLA) have officially released ‘Long Term Residents in Caravan Parks and Manufactured Housing Estates: A Census 2016 Social Trends Report’. The report shows […]
New data reveals increase in international caravan and camping visitors
Families, friends, couples and solo travellers all around Australia know all about the amazing caravan and camping experiences available in our great country. Now, data has revealed it’s not just Australians who love caravan and camping trips, with record amounts of international visitors choosing to caravan and camp in Australia. The data revealed that in […]
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