Sunrise are Taking a Road Trip with Let’s Go to Launch our Monopoly Board!

Sam-Mac-Story-Promo

Australia’s number one morning show, Sunrise, are on the road again promoting our world first Let’s Go Caravan and Camping Monopoly board. Throughout the week, Sam Mac and Mr Monopoly will enjoy a road trip around some of the featured properties on the board in a Jayco motorhome.

Caravan Industry Association of Australia partnered with Monopoly to develop Australia’s first ever caravanning and camping themed Monopoly board game –a world first! Monopoly is the world’s biggest selling board game of all time, played by 1 billion people in over 111 countries around the globe so this is a great branding opportunity for our industry. We know families will love playing with our limited edition Monopoly board on their upcoming caravanning and camping holidays!

The promotional Sunrise road trip will reach a national audience, celebrating the caravan and camping lifestyle leading into summer. The Sunrise segments will highlight the fun that families, children and adults can enjoy in caravan holiday parks and showcase them as important contributors to the local community and region.

These are the caravan holiday parks we’ll be visiting to show Sam Mac and Sunrise what caravan and camping is all about:


Let's Go Monopoly Social Media 02 copyNagambie Lakes Leisure Park
6am–9am on 28th November

Top Parks – Great Aussie Holiday Park
6am–9am on 29th November

RACV Cobram Resort
6am–9am on 30th November

Discovery Parks – Maiden’s Inn, Moama
6am–9am on 1st December

BIG4 Bendigo Park Lane Holiday Park
6am–9am on 2nd December

 

This road trip will be full of fun and activities that showcase the caravan and camping lifestyle and Australia’s favourite weatherman, Sam Mac, will be right in the midst of it all. He’ll get to experience a little of what each town and caravan holiday park has to offer and share these positive messages with a national audience.

Each day millions of Australians will be positively exposed to the caravan and camping lifestyle via this ambassadorial support of Sunrise. Make sure you tune in to Channel 7’s Sunrise everyday between Monday 28 November and Friday 2 December for all the fun.

sunrise_tv_logoWHEN:             MONDAY 28 NOVEMBER to FRIDAY 2 DECEMBER

WHERE:          Tune in to Sunrise on Channel 7 from 6AM-9AM