In 2026, Caravan Industry Association of Australia is delivering a nationally coordinated campaign to support and promote its member state associations’ caravan and camping shows.

This is not a standalone program. It is a structured national framework aligned across five states and 17 major consumer shows, ensuring participating state associations benefit from a shared strategy and professional marketing capability.

National platform driving local results

Collectively, the program delivers:

• Over 1 million targeted email communications annually.
• Organic amplification via 239,000 Facebook and 24,500 Instagram followers.
• Professional PR distribution through Isentia.
• Access to digital paid services and enriched audience segments
• National endorsement and referral traffic via Let’s Go Caravan & Camping.

This represents an investment of up to $141,000 in national audience reach, amplification and PR support, excluding earned media outcomes.

Importantly, all optional paid investment is directed 100 per cent to media placement, with no administration or management deductions, while state associations gain access to Caravan Industry Association of Australia’s 1.2 million+ digital audience.

The result is greater reach, stronger marketing efficiency and enhanced commercial outcomes across the national show network.

Strengthening the value chain

Caravan and camping consumer shows remain critical conversion moments for:

• Dealers generating qualified leads.
• Manufacturers showcasing innovation.
• Parks and tourism operators driving bookings.
• Suppliers engaging directly with consumers.

Caravan Industry Association of Australia’s coordinated investment reinforces these events as key commercial platforms, supporting performance across the industry value chain.

As the 2026 show calendar unfolds, this aligned national approach ensures caravan and camping continues to lead as one of Australia’s most trusted and value-driven holiday sectors.

“Our state-run caravan and camping shows are cornerstone events for the industry,” said Stuart Lamont, CEO of Caravan Industry Association of Australia.

“This program is about strengthening commercial outcomes for our members and reinforcing caravan and camping’s leadership as Australia’s leading value holiday choice.”