Research is a key pillar of Caravan Industry Association of Australia and plays an important role in supporting greater recognition of the size and strength of the caravan and camping market to Australia's economy. We undertake robust, evidence-based research to support policy development, government engagement, and the business and marketing decisions of our members.
Our research delivers a sound evidence base for discussions by industry with government and key organisations across all levels - ensuring Australia's caravan and camping sector is well understood, well represented, and well positioned for the future.
Established in 2015 with the support of Member State Associations, CaravanStats was born out of the need for industry insights to support operators and industry associations in informing governments about the sector's importance. Starting as an Excel datasheet, CaravanStats has evolved into the largest data warehouse specific to Australia's caravan industry, drawing upon twelve data sources across billions of rows of data.
Designed with the industry in mind, CaravanStats provides comprehensive insights into market trends, consumer behaviour, and operational efficiency by analysing visitor demographics, travel patterns, accommodation performance, spending habits, manufacturing data, registrations, and international trade figures.
This data-driven approach enables businesses to tailor marketing efforts, optimise operations, enhance customer satisfaction, and identify market opportunities - while also aiding strategic planning and policy advocacy across all levels of government.
Explore CaravanStats →Each year we publish a range of research reports available to members and industry stakeholders. Recent titles include:
Members of State Caravan and Camping Associations or contributors to the National Association may be eligible to access reports as part of their membership benefits.
