Parks Profile: Brisbane Holiday Village

We speak to Geoff Illich, Manager of Brisbane Holiday Village – a long-established, family-owned caravan holiday park in Queensland’s capital.

Geoff shares insights into the park’s evolution over the past 30 years, the challenges and innovations shaping the industry today, and how his team continues to deliver outstanding guest experiences while embracing sustainability and technology.

Can you start by telling us a little bit about your caravan holiday park?

Geoff Illich (GI): Brisbane Holiday Village is a family-owned caravan holiday park located in Eight Mile Plains, Queensland.

We offer a wide range of accommodation options, including powered and unpowered caravan and camping sites, ensuite caravan sites, modern self-contained cabins, and a range of short- and long-term accommodation. Our guests range from families on holiday and retirees seeking a peaceful stay, to business travellers, sporting groups and international visitors.

Over the years, we’ve invested in upgrading our facilities to make every stay enjoyable. This includes recently refurbished amenity blocks, high-speed Wi-Fi throughout the park, swimming pools, playgrounds, mini golf and recreational areas.

We’re proud to provide a welcoming, safe and fun environment where guests can relax, unwind and make lasting memories, only ten minutes’ drive from Brisbane city.

How long have you been running your park, and what’s the most rewarding part of the job for you?

GI: I’ve been managing Brisbane Holiday Village for over 30 years. Over that time, I’ve witnessed incredible growth and development in the park, which has been very rewarding.

The most fulfilling part of the job is seeing happy guests return year after year and knowing that we’ve played a part in creating memorable experiences for families, couples and solo travellers.

Also, growing a team of staff who represent our family and who provide the best customer service, as we work towards our goal of having the tidiest caravan holiday park in Australia.

What are the biggest challenges facing caravan holiday park operators today, and how are you tackling them?

GI: One of the biggest challenges is keeping up with evolving guest expectations, while managing operational costs and seasonal fluctuations. We tackle this by continually upgrading our facilities, providing excellent staff training and using technology to streamline operations.

Flexible booking options, seasonal promotions and proactive customer communication also help us maintain strong occupancy rates throughout the year.

We aim to do this while running a successful family business, offering quality customer service and creating trust with all guests.

Can you tell us about any innovative services or experiences you offer to enhance the guest experience?

GI: At Brisbane Holiday Village, we focus on creating memorable experiences for all guests. We offer family-friendly events, activities for children, comfortable and luxury accommodation and recreational programs.

We’ve also implemented digital check-ins and online bookings to make the process smoother.

Guests can enjoy swimming pools, playgrounds and on-site facilities that cater to relaxation and fun.

You mentioned digital check-ins. How is technology changing the way you manage your park?

GI: Technology has transformed both the guest experience and the way we operate the park. Our property management software and online booking platforms make managing reservations easier, while digital communication tools allow us to respond quickly to guest requests and maintenance needs.

High-speed Wi-Fi and text message services keep guests informed and connected during their stay.

How do you manage seasonal fluctuations in bookings?

GI: We manage seasonal fluctuations by offering off-peak deals, package promotions and loyalty offers for returning guests.

Our marketing strategy includes targeted campaigns and partnerships to attract a diverse guest base.

We also encourage long-term and repeat bookings, which help smooth occupancy throughout the year.

What steps are you taking to make your park more sustainable?

GI: Sustainability is a priority at Brisbane Holiday Village. We’ve installed solar hot water systems, energy-efficient lighting, creek water for irrigation and water-saving initiatives.

Recycling and waste reduction are encouraged across the park, and we use environmentally friendly cleaning products.

Promoting responsible behaviour among guests and staff is equally important to help protect the environment for future generations.

Your park is accredited through the Caravan Holiday Park Accreditation Program. What value does this bring to your business and your guests?

GI: Being accredited through the Caravan Holiday Park Accreditation Program highlights our commitment to quality, safety and continuous improvement. It gives guests confidence that they are choosing a park with high standards and excellent facilities.

For us, it provides a framework to consistently maintain these standards, improve operations and ensure every guest enjoys a memorable and safe stay.

It’s also great for our staff to have a safe working environment, and for all of us to work towards the cleanest and safest caravan holiday park in Australia.

The Caravan Holiday Park Accreditation Program sets the standard for industry best practice. Designed for operators who lead with professionalism, the program recognises parks committed to excellence in customer service, risk management, and business planning. LEARN MORE about how your park can become accredited.