Caravan Industry Association of Australia is thrilled to celebrate the successful conclusion of our partnership with Tourism NT in Darwin. This grassroots campaign aimed to inspire Australia’s caravan, camping, and road-tripping communities to consider the Northern Territory as a must-visit destination. Congratulations to our winning family, the Hyslop family, as they continue their incredible “lap […]
The 2025 National Conference will be returning to the RACV Royal Pines Resort on May 14 – 16. As always, it will be a not-to-be-missed opportunity for the entire industry to come together to celebrate and learn from one another. Take advantage of our Friday Frenzy weekend sale and save up to 50%* on the cost […]
Millions of Australians tuned in to watch our three families’ road trip with Sam Mac, demonstrating why camping is Australia’s best holiday. Channel 7’s Sunrise launched to Australia the industry’s largest promotional campaign ‘Road to a Million’, positioning caravan parks as Australia’s ‘best value’ holiday. Over three days, millions of Australians watched as Sam Mac […]
National TV Partnership with Channel 7’s ‘Sunrise’ celebrates Australia’s Best Value Holiday while launching the popular caravan holiday park campaign ‘Road to a Million’. In a time when the cost of living is rising, the Road to a Million campaign is back to remind Australians that they can enjoy an incredible and affordable holiday in […]
Caravan to a Million successfully spotlights the Caravan/RV industry and Caravan Shows
72% of participants advised that the trade promotion put caravanning/RVing ‘Front of mind’.
Launched in February and designed to focus on caravan/RV trade businesses and industry-run caravan shows now in its third month, it continues to drive consumers to visit their local dealership, service/repairs plus attend their state-run caravan show.
With over 650 participating trade businesses this is truly a national campaign, with each participating business having reached printer POS packs plus digital assets, it ensures that consumers are receiving a unified national message.
Consumers are rewarded with Free entries for visiting a local participating business, or attending a show and the quantity of entries increases when they purchase a caravan, product or service.
It is fantastic to see businesses incorporate the promotional assets provided and utilise them in their advertising and promotional efforts.
https://youtu.be/1G13nhsH9M8?si=cHRTtkMfoWhhuji6
Caravan Industry Association of Australia continues to invest heavily in connecting the campaign with Australians, in addition to working with each trade state association it is undertaking a significant investment in digital, social media and paid digital advertising across major platforms. This includes a range of TVC quality assets and an endorsement partnership with industry personality ‘Macca’ McGowan.
Caravanning in Australia has held its ground, demonstrating once again the industry’s resilience, but the rest of the tourism industry is catching.
Launched February 1, Caravan Industry Association of Australia’s ‘Caravan to a Million’ promotion, in partnership with each of the trade associations, is already gaining momentum.
The Road 2 A Million competition has emerged as a landmark initiative to invigorate tourism within the Northern Territory, leveraging the allure of a life-changing cash prize to draw visitors into one of Australia’s most iconic and culturally rich regions. An Overview of Participation Spanning from October 1 to February 29, the competition called upon […]
For the next 5 weeks over 37 million printed papers will put camping front of mind
Meet Cynthia Vucetic, the winner of our 2022 RVMAP Competition! Cynthia and her husband, Joe, decided to sell their house and decided to live full time in a caravan and tour around South and West Australia. “I have family over there and we want to take it easy, we are both in our 60s and coming […]
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