By Retain Media Twenty years ago, the average vehicle buyer visited five dealers on the path to purchase. Today, the median buying journey spans six months – double what it was in 2017. Nowadays, buyers are time-poor and no longer physically go from dealer to dealer to do their research. Just as when they book […]
The 2026 Caravan Industry National Conference wasn’t just the biggest in the event’s history – it was a powerful reminder of the strength, resilience and ambition driving Australia’s caravan and camping industry. Didn’t make it to the Gold Coast, or you were too busy networking, learning and exploring the exhibition floor to catch every session? […]
Amid challenging market conditions and rapid industry change, the 2026 Caravan Industry National Conference showcased the resilience, adaptability and collaborative spirit driving Australia’s caravan and camping sector forward. A record 1,100 industry professionals gathered at RACV Royal Pines Resort on the Gold Coast from 13–15 May for this year’s event, taking in expert insights, networking […]
What started as a simple caravan and camping holiday has turned into a $1 million opportunity for one Yeppoon family and a clear win for our industry. The 2025/26 Road to a Million (RTAM) campaign has proven that the right incentive and messaging can do more than capture attention – it can directly influence travel […]
Demand for caravan holiday park accommodation has hit record highs, aided by a strong response to Caravan Industry Association of Australia’s Road to a Million campaign. New data from the association shows park occupancy reached all-time December highs across every accommodation category in 2025. The December quarter also set new benchmarks for cabin, powered and unpowered site […]
Australia’s largest camping promotion continues to deliver outstanding results, with more than 43,000 travellers taking part in the Road to a Million campaign within its first two months. A key strategic objective of the campaign has been to encourage RV owners to recognise the ongoing value of vehicle ownership, not only through a major prize […]
Our latest marketing activation gave more than 3 million Australians a taste of the fun, value and connection that only a caravanning and camping holiday can provide. Coordinated in line with our highly popular Road to a Million promotion, the activation saw Sunrise weather presenter Sam Mac join three families on a three-day motorhome road […]
We’re thrilled to announce our Million Dollar Road Trip NT campaign has been shortlisted for a Brolga Northern Territory Tourism Award – the Territory’s most prestigious tourism accolade. This news follows the campaign’s recent recognition as a finalist in the Mumbrella Awards, cementing its status as one of the country’s most effective and engaging tourism […]
Is your caravan holiday park missing out on that next booking, or the chance to re-engage past guests? Our Road to a Million campaign is here to help. With the campaign’s consumer competition launching on 1 October, travellers can now enter the draw for a chance to win $1 million simply by staying at participating […]
The Caravan to a Million (CTAM) campaign has again proven the value of targeted, industry-led initiatives in promoting RV ownership and usage across Australia. Delivered from 1 February to 30 June 2025 and largely funded by Caravan Industry Association of Australia, CTAM was developed to support more than 700 businesses across the RV manufacturing, dealership, […]
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