Caravan to a Million successfully spotlights the Caravan/RV industry, driving engagement.

Caravan to a Million successfully spotlights the Caravan/RV industry and Caravan Shows
72% of participants advised that the trade promotion put caravanning/RVing ‘Front of mind’.
Launched in February and designed to focus on caravan/RV trade businesses and industry-run caravan shows now in its third month, it continues to drive consumers to visit their local dealership, service/repairs plus attend their state-run caravan show.
With over 650 participating trade businesses this is truly a national campaign, with each participating business having reached printer POS packs plus digital assets, it ensures that consumers are receiving a unified national message.
Consumers are rewarded with Free entries for visiting a local participating business, or attending a show and the quantity of entries increases when they purchase a caravan, product or service.
It is fantastic to see businesses incorporate the promotional assets provided and utilise them in their advertising and promotional efforts.
Caravan Industry Association of Australia continues to invest heavily in connecting the campaign with Australians, in addition to working with each trade state association it is undertaking a significant investment in digital, social media and paid digital advertising across major platforms. This includes a range of TVC quality assets and an endorsement partnership with industry personality ‘Macca’ McGowan.

Industry celebrates the success of Road to a Million as caravan holiday park popularity holds firm amid a tightening tourism market

Caravanning in Australia has held its ground, demonstrating once again the industry’s resilience, but the rest of the tourism industry is catching.

Caravan Industry Association of Australia launches the industry’s largest trade activity to support manufacturers, dealers, service providers and state industry caravan camping shows.

Launched February 1, Caravan Industry Association of Australia’s ‘Caravan to a Million’ promotion, in partnership with each of the trade associations, is already gaining momentum.

Road 2 A Million Boosting Tourism in NT

The Road 2 A Million competition has emerged as a landmark initiative to invigorate tourism within the Northern Territory, leveraging the allure of a life-changing cash prize to draw visitors into one of Australia’s most iconic and culturally rich regions. An Overview of Participation Spanning from October 1 to February 29, the competition called upon […]

NewsCorp’s largest Caravan Camping partnership launches Sunday to millions of Australians

For the next 5 weeks over 37 million printed papers will put camping front of mind

RVMAP Competition Winner Announced!

Meet Cynthia Vucetic, the winner of our 2022 RVMAP Competition! Cynthia and her husband, Joe, decided to sell their house and decided to live full time in a caravan and tour around South and West Australia. “I have family over there and we want to take it easy, we are both in our 60s and coming […]

‘Road to a Million’ Caravan & Camping campaign launched!

The ‘Road to a Million’ campaign is an industry first, uniting over 1,420 participating caravan holiday parks

Caravan Industry’s hugely successful partnership with News Corp puts camping ‘front of mind’ to over 3.2 million Australians daily for 28 consecutive days.

Over 29 million newspapers in August and September carried camping messaging

Caravan Industry Association of Australia and RV Boss a winning partnership for industry

We are delighted to announce the launch of RV Boss – an exciting new online classifieds that we are confident our industry members will love. Caravan Industry Association of Australia has partnered with founder Luke Trouchet to deliver Australia’s fastest growing online classifieds created to empower users to buy and sell RVs without a hitch. RV […]

Caravan Industry Supports National Road Safety Week as “Grey Nomads” begin to head north

One caravanning accident is one too many!  There are over 750,000 registered recreational vehicles in Australia, and with many nomads looking to head north as the seasons change, now is an important time to bring road safety front of mind.   In line with other initiatives during National Road Safety Week for 2021, Caravan Industry Association of Australia is taking action […]