Trade CEOs meet in Perth to discuss pressing issues

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Amid growing concern over fuel prices and the supply-chain effects of the Iran conflict, trade association CEOs from across Australia met in Perth last week to discuss strategic priorities for the caravan industry.

Key topics addressed at the meeting included:

  • The current state of the market.
  • The number and value proposition of state-run consumer shows.
  • The role of branded and consistent-quality camping equipment in attracting new participants to the caravanning and camping lifestyle.
  • Development of a collaboratively funded national brand review focused on the essence of caravanning and camping.
  • Coordinated national PR messaging highlighting value-for-money holidays and flexible travel.
  • Strategies to encourage existing owners to use their products more frequently.
  • Support for members operating bricks-and-mortar retail dealerships.

The Perth meeting followed a similar session at the Victorian Caravan & Camping Supershow in February and will be followed by another at the Caravan, Camping & Holiday Supershow in Sydney next month.

Stuart Lamont, CEO of Caravan Industry Association of Australia, welcomed the collaborative discussions among state trade associations.

“There is no doubt the market has become more challenging. While interest in our products remains strong, conversion to sales is being impacted by consumer hesitation to spend on high-priced items,” Stuart said.

“State associations are working more closely than ever to share insights and ensure member funds are invested in initiatives that deliver tangible benefits to the entire industry.”

Stuart noted that the current fuel crisis, while a source of consumer concern, also presents an opportunity to promote caravanning and camping as an attractive solution for Australians seeking flexible, family-friendly getaways.

“Australia is home to some of the world’s most remarkable destinations. Even in challenging times, it is important to encourage Australians to explore and make the most of caravan and camping experiences,” he said.

READ Stuart’s message to industry members regarding a new a national digital campaign reinforcing the value of caravanning and camping as one of the most affordable and flexible ways to travel.