Why every caravan holiday park should be listed on ATDW 

For caravan holiday parks, visibility is everything. Whether travellers are planning their next holiday, searching for accommodation or exploring destinations online, your park needs to be where they are looking. 

The Australian Tourism Data Warehouse (ATDW) is Australia’s national tourism distribution platform, powering thousands of tourism websites and helping businesses connect with travellers across the country and around the world. By maintaining an active ATDW listing, caravan holiday parks can significantly increase their digital presence while reducing the time and effort required to manage multiple listings. 

Listing is free in all states except Victoria. If you are a Victorian-based Caravan Industry Accredited Park, a reduced fee is applied.  

For more information and to join, head to ATDW Single National Platform 

Caravan Industry Association of Australia will conduct a joint seminar with ATDW on how best to maximise your profile, including setting up and ongoing management in the coming weeks. If you have any further questions, please contact us at [email protected]  

One listing, hundreds of opportunities 

An ATDW profile allows your park’s information, images and key details to be distributed across a network of tourism websites, including state, regional and national tourism platforms. Rather than updating information in multiple locations, you can manage a single listing and have changes automatically reflected across participating distributor websites. 

Reach more travellers 

ATDW listings help caravan holiday parks gain visibility with travellers during the planning and booking stage of their journey. Listings can appear on trusted tourism websites used by domestic and international visitors, helping drive awareness, website traffic and booking enquiries. 

Boost website traffic 

A well-maintained ATDW profile can help improve your park’s online discoverability by creating additional pathways back to your website. Many destination organisations report that ATDW listings help drive qualified traffic while supporting broader search engine optimisation efforts. 

Additional marketing opportunities 

Many state and regional tourism organisations use ATDW as the foundation for their marketing programs, campaigns and industry initiatives. An optimised profile can increase opportunities to participate in destination marketing activities and promotional campaigns. 

Showcase your park at its best 

ATDW allows operators to upload high-quality imagery, videos, descriptions and special offers, helping travellers better understand the experience on offer. Regularly updating your profile ensures your park remains relevant, competitive and appealing to potential guests. 

Simple step, long-term benefits

For caravan holiday parks, an ATDW listing is one of the most cost-effective digital marketing tools available. It provides broader exposure, supports destination marketing efforts, improves discoverability and helps ensure your business is visible wherever travellers are researching their next holiday. 

If your park already has an ATDW listing, take the time to review and optimise it. If you are not yet listed, now is the ideal opportunity to ensure your park is represented across Australia’s tourism distribution network. 

ATDW Fees by Region (Australia) 

Region / State	Annual Fee (AUD)	Notes
NSW	Free	No standard listing fee [support.roamhq.io]
Queensland	Free	Previously ~$150, now waived [support.roamhq.io]
Victoria	~$295	$120 for accredited businesses; free for events/NFPs [corporate….ctoria.com]
Western Australia	Free	No listing fee [support.roamhq.io]
South Australia	Free	Listings generally free [support.roamhq.io], [tourism.sa.gov.au]
Tasmania	Free	No listing fee [support.roamhq.io]
ACT	Free	No listing fee [support.roamhq.io]
Northern Territory	Typically Free*	Often free (varies by program) [support.roamhq.io]

Please note: ATDW listing arrangements can change and may vary by state, region or local tourism organisation. This information was compiled from publicly available sources and is believed to be accurate at the time of publication. Operators should confirm current listing costs and eligibility requirements directly with their relevant tourism organisation.