What this $3 million industry investment means for your business

Australia’s state caravanning and camping trade associations have united behind the largest market stimulus in industry history. The No Better Time campaign is a three-year, $3 million commitment designed to bring more Australians to the open road and through your doors.

What’s now live

The campaign’s consumer platform, nobettertime.com.au, went live last week. Backed by targeted digital advertising, it connects new and existing RV buyers with the information and inspiration they need to make their move, through three content pillars: education and safety, real-world owner experiences and towing guidance.

For industry businesses, this means a steady flow of consumers arriving better informed, more confident and closer to a buying decision.

Dealer directory

At the heart of the campaign is a forthcoming dealer directory, connecting Australians with more than 400 accredited RV dealerships nationwide. Dealerships have already been contacted to secure their listing ahead of the platform’s launch. If you haven’t registered yet, now is the time: nobettertime.com.au/dealer-directory-onboarding.

Mark your calendar

The campaign’s first major national activation – a National Dealer Open Day on 5 September – gives dealerships across the country a shared moment to engage consumers simultaneously. It’s a chance to convert campaign-driven interest into foot traffic on the day, backed by national campaign momentum rather than going it alone. More details will be made available over the coming weeks.

Why this matters

“No Better Time is a three-year, $3 million campaign, representing a significant and united commitment from industry bodies to take direct action in a challenging market,” said Stuart Lamont, CEO of Caravan Industry Association of Australia.

“State caravanning and camping trade associations have stepped up, pooled resources and taken direct action to stimulate the market. No Better Time is the result – a united front investing in the future of the industry and the businesses that drive it.”

Participating state trade associations: Caravanning Queensland, Caravan & Camping Industry Association NSW, Caravan Industry Victoria, Caravan & Camping SA, Caravan & Camping Western Australia.

Website: nobettertime.com.au
Register your dealership: nobettertime.com.au/dealer-directory-onboarding