Dealer Day on national television

RVs on breakfast TV. That’s how you launch a major national activation.

The Nine Network’s Today Show broadcast live from Green RV on the Sunshine Coast yesterday (2 September), putting this Saturday’s National Dealer Day in front of hundreds of thousands of Australians.

Jason Plant, CEO of Caravan Trade & Industries Association of Queensland, did a superb job highlighting the value of caravanning and camping, while pointing viewers toward Saturday’s nationally coordinated activities.

Hosted across the show’s weather crosses, the coverage showcased RVs for every type of traveller, comfort level and budget, with product from Avida Recreational Vehicles and Snowy River Caravans on display.

Today Show weather presenter Tim Davies got well and truly into the spirit – chatting with campers, checking out the RVs and even taking on a reverse-driving challenge. Hot tip: don’t stand too close if you see him pull into a caravan holiday park.

It’s all part of No Better Time, the largest market stimulus in industry history. The campaign is being backed by a major media and marketing push reaching millions of Australians, whether they’re driving, scrolling or watching their favourite program.

That reach comes from a coordinated push across three fronts:

• Radio – live-read endorsements across metro and regional stations.
• Television – the Today Show broadcast, plus a week of Today Show traffic sponsorship.
• Social – organic content across the Let’s Go Caravan Camping Facebook and Instagram pages (reaching over 270,000 people) and the 450,000-strong email database, backed by paid Meta and Google advertising.

National Dealer Day is the first major activation in the three-year campaign, coordinated by Caravan Trade & Industries Association of Queensland, Caravan & Camping Industry Association NSW, Caravan Industry Victoria and Caravan Industry Association of Australia.

It gives dealerships across the country a shared moment to engage consumers simultaneously, converting campaign-driven momentum into foot traffic on the day. There’s even three $5,000 cash prizes up for grabs. But the real incentive is what’s on the showroom floors – because nothing beats seeing, touching and trying before you buy.

CLICK HERE to learn more about No Better Time or find a participating dealer.