Boost visibility and credibility: Upload your sustainable certification to Booking.com

Article by Ecotourism Australia

In an era where travellers are increasingly conscious of their environmental impact, sustainability is more than just a buzzword – it’s a key driver of consumer choice.

Caravan holiday parks that hold an ECO or Sustainable Tourism Certification from Ecotourism Australia are already demonstrating their sustainability credentials. But to fully leverage this achievement, it’s crucial to ensure your certification is visible where your future guests are looking, such as on Booking.com.

Why uploading your certification matters

  1. Increased exposure to eco-conscious travellers: Booking.com has integrated sustainability into its platform by highlighting certified businesses with its ‘Sustainability Certification’ filter. This feature helps travellers easily identify and support operators committed to responsible practices. Uploading your Ecotourism Australia certification ensures you appear in these filtered searches, connecting you with guests who prioritise sustainability.
  2. Build trust and gain a competitive edge: Displaying your certification on Booking.com does more than just inform – it instills confidence. Our certifications are independently verified, assuring potential guests that your caravan holiday park is truly walking the talk when it comes to reducing your environmental impact. Guests are more likely to book with businesses they trust, giving you a clear advantage over uncertified competitors.
  3. Alignment with global booking trends: Research shows that over 70 per cent of global travellers are more likely to book accommodation that’s environmentally friendly, with Booking.com reporting that demand for sustainable stays continues to grow year-on-year. Don’t miss out on this market – make sure your certification is visible where it counts.

How to upload your certification

The process is simple:

  1. Log in to your Booking.com extranet.
  2. Navigate to the ‘Property’ tab, then select ‘Sustainability Practices.’
  3. Scroll down to ‘Certifications,’ and select ‘Ecotourism Australia – Sustainable Tourism Certification’ or ‘Ecotourism Australia – ECO Certification’ from the list.
  4. Upload a copy of your valid certificate or provide verification details as required.
  5. Your park will then display the ‘Sustainability Certification’ badge as seen below:

If you don’t see the certification listed or have any issues, contact your Booking.com account manager for support.

Lead the way in sustainable travel

Your commitment to sustainability deserves to be seen and rewarded. By uploading your Ecotourism Australia certification to Booking.com, you not only support your own success but also help shape a more responsible, eco-conscious tourism industry in Australia and beyond.

Make your sustainability certification is visible to show travellers they can explore responsibly – right from your doorstep.

This content was provided by Ecotourism Australia as part of its partnership with Caravan Industry Association of Australia. It does not reflect the views or opinions of Caravan Industry Association of Australia. References to products, services and claims made in this article should not be viewed as endorsements from Caravan Industry Association of Australia.