In the lead up to Easter Caravan Industry Association of Australia launched ‘Camp at Home Heroes’, an camping initiative for people to enjoy while staying at home.
Easter is normally one of the busiest times of year for caravan and camping, with up to 300, 000 Australians usually heading off on a trip for the long weekend.
While the usual travelling isn’t an option in 2020, we wanted to keep the spirit of camping alive and keep camping front of mind for consumers in a tough time for the industry.
The initiative was incredibly successful, and gained fantastic traction amongst both consumers and news. The numbers of families participating online, combined with the positive commentary, indicates that many consumers are already looking forward to their first camping trip when it is safe to travel post-coronavirus.
Major national media including SBS, Network 10, 9 News, Triple M, and ABC stations around the country all covered Camp at Home Heroes, with coverage spanning across print, radio, online news and national television.
On social media consumers were equally enthusiastic, with our posts making a massive one million impressions and reaching 796, 065 users. Viewers online watched a cumulative total 16, 000 minutes of our content, with 79, 295 video views.
With travelling not an option this year, Camp at Home Heroes was designed to promote camping and keep the industry front of mind while also being fun, educational, family based and socially responsible.
Camp at Home Heroes has been one of our most successful initiatives to date, and we are confident that this initiative will assist in keeping camping holidays front of mind for when it is safe to travel again.
Caravan Industry Association of Australia would like to thank BIG4 Holiday Parks, Ingenia Holidays, NRMA Parks and Resorts, and Top Parks for supporting Camp at Home Heroes.