Caravan Holiday Park inspired by RUOK? to giveaway 958 free nights to Tasmanians this November

< Date: 01 October 2021

BIG4 St Helens Holiday Park, a Tasmanian-owned & family-run business, owned by the Robinson family, are opening their doors for their fellow Tasmanians to allow them to take a break! This promotion is for 900 site nights and 58 accommodation nights for stays during the month of November 2021.

“I was inspired by the messaging of the recent RUOK? Campaign and wanted to contribute to the cause in some way. This was the only thing I could think of and given accommodation is what we do, it seemed like a good fit”. “Tasmanians deserve a break and we can help, so why wouldn’t we?”

Peter Robinson, BIG4 St Helens Holiday Park


We know first-hand how hard it was to be shut down in 2020 due to COVID & understand that lives & livelihoods are still impacted by what is happening on the mainland.

The Robinsons have owned BIG4 St Helens (and their other property BIG4 Ulverstone) for 7 years. They play an integral role in driving tourism to their relevant regions. According to Angus Strachan, Director Business Services, BDO (BDO are creators of the Caravan Industry of Australia’s Economic Benefit Report).

“Holiday Parks are an enormous contributor to their region both financially and non-financially. Together with the well-established significant financial and employment contribution, they are also the reference point for holidaymakers to launch into exploring the region and surrounds, they provide holiday homes, affordable housing, retirement living and a way of life for so many Australians across such a broad demographic. They are such an important part of a community’s social fabric, particularly in our regional areas.”

Angus Strachan, Director Business Services, BDO


According to BDO Economic Benefit Report the value of economic activity generated by tourists staying in BIG4 St Helens Holiday Park multiplied by economic flow on effect to the local region, taking into account ‘leakages’ the annual financial benefit to the township of St Helens and surrounding Break O’Day region is approximately $4.6M per annum. This equates to an approximate daily spend of $73 per guest that stays at BIG4 St Helens Holiday Park.

BIG4 St Helens has a long and illustrious history of providing great holiday accommodation options for great people! BIG4 St Helens aims to provide the best in customer service and quality accommodation and is proud to have been recognised on a state level several times over the years for these qualities (including Hall of Fame inclusion at the Tasmanian Tourism Awards in 2010). Peter, Tanya & Pearce understood the potential to develop the park into a significant drawcard which could attract greater visitor numbers, enhance the town’s tourism industry, employ more local people and encourage visitors to stay longer and discover the region’s magnetic charm.

BIG4 St Helens offers a broad range of accommodation options ranging from powered sites through to luxury family cabins. To further enhance their accommodation offering, they also have an incredible range of facilities available for guests during their stay. From the communal firepit, wood-fired pizza oven, MTB bunkhouse, complimentary shuttle bus, jumping pillow, and indoor play centre, BIG4 St Helens has it all – and something for everyone! An added bonus is the direct access to the newly-built walking path along the bay, & close proximity to some of the Tasmanian East Coast highlights including the stunning Bay of Fires!

“We are incredibly proud to be able to offer our fellow Taswegians a chance to take a break and reconnect without the worry of cost. We hope it will give people a little window to create some memories that will last a lifetime” said Peter Robinson, Owner Operator BIG4 St Helens Holiday Park. “This offer is also a thank you to everyone for their commitment to keeping our Tassie communities safe”.

Peter Robinson, BIG4 St Helens Holiday Park


To be in the running for the chance to win one of the 958 free nights available, simply visit the BIG4 St Helens Holiday Park Facebook page for all details.