RVMAP consumer leads program delivers immediate impact

A couple of clicks were all it took for Avida Ballarat to unlock a high-quality sales lead through the RVMAP Dealer Leads Program.

The Victorian business has become the first dealership to secure a sale through the new initiative, closing on an Avida Birdsville just days after receiving a high-intent lead from Avida Motorhomes & Caravans’ head office – a lead generated via the program’s RV Finder service.

Richard Ford, Manager of Avida Ballarat, said the process was highly efficient and effective.

“We simply clicked a link provided by Avida, who had told us about this new program, and we were able to contact with the customer,” Ford said. “We had their email address and sent them all the relevant information based on what we knew they were looking for.

“From there, we followed up, arranged an appointment, and the customer drove down and purchased the motorhome on the day.”

RVMAP manufacturer leads the way

As a proud RVMAP-licensed business, Avida Motorhomes & Caravans sees the Dealer Leads Program as a breakthrough in connecting motivated RV consumers with its national dealer network.

The business receives real-time notifications as potential buyers register through RV Finder. Leads are allocated to participating RVMAP manufacturers based on established criteria to maximise relevance and sales opportunity. Avida then assigns leads to the most appropriate dealer.

A user-friendly virtual hub gives Avida Motorhomes & Caravans oversight of all verified leads, with tools to monitor engagement, receive direct dealer feedback and refine lead strategies over time.

Avida Motorhomes & Caravans recognised the program’s potential from the outset.

“The program not only aligns with our goals of reaching engaged, experience-seeking consumers, but it also delivers qualified leads from individuals who have demonstrated genuine interest in our motorhomes. This ensures our dealer network is receiving high-quality opportunities, helping us connect with customers who are ready to take the next step in their journey.”

– Billy Falconer, Sales and Marketing Manager at Avida Motorhomes & Caravans

National marketing support

The program’s rollout has been supported by a comprehensive national consumer marketing campaign, including digital advertising, new national TV content, and direct communications to more than 500,000 email subscribers and 260,000 social media followers.

The content is designed to target engaged audiences with purchasing intent, while also introducing new consumers to the RV lifestyle.

“This national exposure not only raises awareness of the comfort and convenience of our products, but also appeals to a wider audience, including first-time travellers and families wanting to enjoy the freedom of traveling on the road,” Falconer said.

“As a result, we anticipate increased consumer engagement – including higher website traffic, more qualified leads and stronger sales performance.”

The road ahead

For dealers like Avida Ballarat, the program will continue to drive visibility while enhancing the overall customer experience.

“Looking ahead, the biggest benefits of the program for our dealership include increased exposure to motivated buyers, higher-quality leads and a more streamlined sales process,” Ford said.

“For prospective customers, the program provides easier access to accurate stock information and a smoother path from inquiry to purchase – helping them make confident decisions quickly.”

The RVMAP Dealer Leads Program is open to all RVMAP-accredited businesses and their dealer networks. This initiative helps link motivated consumers with trusted manufacturers and dealerships, driving stronger outcomes, reinforcing product credibility and amplifying the value of RVMAP accreditation. RVMAP businesses must REGISTER to participate. LEARN MORE about RVMAP accreditation.