Driving safer towing for Australian travellers

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Caravan Industry Association of Australia and Pedders Suspension & Brakes have delivered a national RV road safety campaign, aimed at improving vehicle compliance and towing performance for Australia’s booming caravan and camping community.

The three-month Better Journeys initiative put education front and centre, helping RV owners understand critical safety considerations before hitting the road.

With more Australians choosing road-based holidays than ever before, ensuring vehicles are properly equipped and compliant has become essential. The campaign clarified common areas of confusion around towing limits, axle loads and vehicle modifications, translating technical information into practical, everyday guidance for travellers.

Key educational themes included:

  • Monitoring real-time vehicle and axle weights with onboard scale technology.
  • Using GVM+ upgrades to maintain compliant load management.
  • Ensuring braking performance is optimised for caravans and camper trailers.

Through a mix of social media, digital content, video education and direct consumer outreach, Better Journeys reached more than 456,000 Australians, delivering over 1.2 million impressions, 221,000 video views and 34,000 website page views – demonstrating strong engagement with practical, safety-focused content.

Caravan Industry Association of Australia General Manager – Marketing & Communications, Keelan Howard, said partnerships like this are vital for supporting responsible RV ownership.

“As more Australians embrace the freedom of touring, safety and compliance must remain front of mind. Education empowers travellers to make informed decisions about their vehicles, upgrades, and towing practices, ensuring safer journeys for everyone on the road,” explained Howard.

The campaign is part of Caravan Industry Association of Australia’s ongoing commitment to safe, compliant and sustainable caravanning. By collaborating with trusted industry partners, the association continues to strengthen consumer awareness around responsible RV ownership and vehicle standards.