Follow the Sun receives television coverage

< Date: 31 July 2018

In June 2018 Dometic, Caravan Industry Association of Australia and Winnebago Australia officially launched the Follow the Sun Relay, an initiative designed to promote the caravan and camping lifestyle for an entire year.

In July the relay officially made it to Cairns, where we received coverage from 7 News Cairns featuring Wes Hetherington, who completed the journey from Brisbane to Cairns in the Winnebago.

The news segment was a fantastic result for the initiative; showcasing the relay and the caravan and camping lifestyle across both prime-time television and the network’s social media programs.

The ‘Follow the Sun Relay’ initiative is offering everyday Australians the chance to adventure and explore this great country, showcasing via a peer to peer marketing strategy that the caravan and camping lifestyle is a holiday that cannot be matched for memories its creates plus the physical and spiritual benefits in a world that continues to get busier.

If you would like to follow our travellers along on the journey you can visit the Let’s Go Caravan and Camping website, Facebook page or Instagram.