A significant increase in support for the activities of the national body for caravanning and camping underpins a new agreement signed between Discovery Holiday Parks Pty Ltd and Caravan Industry Association of Australia.
The caravan holiday park industry generates over $1.8 billion dollars in revenue with caravanning consumers spending a massive $8.6 billion annually much of which is in regional Australia. This Agreement continues the commitment by both parties to strengthen networks and support continued growth for this burgeoning market which is so valuable for many local communities.
The Agreement, in excess of $150,000 per year, covers a number of expansionary marketing activities (including support for an international strategy on behalf of the industry) as well as driving research, increased compliance efforts, and the encouragement for new and future leaders and decision makers within the industry.
Caravan Industry Association of Australia CEO, Stuart Lamont said “the landscape in which the caravan holiday park industry operates is dynamic and changing quickly and we must be nimble to respond to such market conditions. As an industry, we are being disrupted like never before through new business models, the sharing economy, and a changing legislative environment. It is important that while we may hold individual opinions on these threats and opportunities, most of all we need to understand such change, so that we, as an industry, can be prepared for what future lies ahead and take maximum advantage.”
“As the largest owner-operator within the caravan holiday park sector, it is vital that the national body is focused and strong and that they are appropriately resourced to grow and protect the caravan holiday park industry. While legislators may be bound by state boundaries, our customers are nomadic in nature and we must support a national, holistic and collaborative association environment”, said Discovery Holiday Parks Chief Executive Officer Grant Wilckens.