National TV Caravan & Camping Promotion

< Date: 10 August 2017

2017 Sunrise Weather September Digi PackSunrise are going on a Caravan and Camping Road Trip

Caravan Industry Association of Australia and Channel Seven’s top ratings show ‘Sunrise’ continue their successful relationship.

This September as the season changes to Spring and Australians start to think about Summer Holidays again, the popular Sunrise weather host Sam Mac will take a caravan and camping trip in South Australia promoting the benefits of caravan and camping. The timing of this event also supplements to promote and ‘keep front of mind’ the industry leading into the September school holidays.

A competition component launches tomorrow (Friday, August 11th) and will support this activity, extending the longevity of this promotion nationally. Three Australian families will have the opportunity to join Sunrise on this caravan and camping road trip in September, to enter they will be required to submit a one minute video explaining why they deserve to join this road trip.

Sam Mac commenting on working with the industry

“I love working with the Caravanning industry, it’s always a unique adventure. The Caravan Holiday Parks we visit never fail to present fascinating characters from all walks of life. Caravanning brings out the best in them, they’re all relaxed, chatty and in good spirits. Super excited to hit the road again with some of our lucky viewers set to join in.”

The road trip component will launch Tuesday 5th September from BIG4 Adelaide Shores continuing over the remainder of the week to live broadcast from Discovery Holiday Parks Barossa Valley, Clare and finishing in Port Vincent Foreshore Caravan Park.

Caravan Industry Association of Australia CEO Stuart Lamont said

“September is an important time to bring the caravan and camping industry ‘front of mind’. With school holidays and summer on the horizon, Australian families will be looking forward and deciding on their next holiday. Our partnership with Sunrise provides a national platform to positively promote the caravan and camping lifestyle to millions of Australians each morning at a time when they are eagerly seeking holiday options”