In conjunction with the many other initiatives promoting Road Safety during the week, we specifically promoted ways that people taking caravan and camping trips could prepare themselves to hit the road. These messages complimented that from the Sarah Group with a focus on campers and road trips.
A press release sent to media on the May 18 resulted in a number of interviews and online articles, including interviews and feature pieces with ABC, Radio 2SM, National Tribune, Mirage News etc.
During road safety week, our digital media through various channels, particularly Facebook generated a reach of 107,000 and over 110,000 impressions, with 13,600 video views on social media.
We also have ongoing initiatives to support road safety all year round, these include tips about safe road sharing and towing. See below links to find out more.