Road to a Million is live
Is your caravan holiday park missing out on that next booking, or the chance to re-engage past guests? Our Road to a Million campaign is here to help.
With the campaign’s consumer competition launching on 1 October, travellers can now enter the draw for a chance to win $1 million simply by staying at participating parks.
The campaign is supported by a high-impact national marketing program, including a hero activation with the Seven Network’s Sunrise program.
The best part? Joining the campaign won’t cost you a thing!
Here’s what you need to know.
Marketing packs
To support your park’s involvement in Road to a Million, we’ve prepared a variety of ready-to-use print and digital assets.
- Printed packs are on the way to registered parks — keep an eye out, your POS packs should arrive any day now.
- The digital pack is ready to use — it’s full of resources to promote your park Access here >>
If you have a marketing person or agency, we encourage you to share these assets with them to maximise your reach and impact.
Webinar
Need some help with your marketing? Watch this free marketing webinar, prepared in collaboration with Caravan Parks Association of Queensland, which shows how you can:
- Boost bookings, extend guest stays and add extra value through the campaign.
- Promote effectively using social media and triggered correspondence.
- Get your whole team engaged for maximum success.
- Explore creative, outside-the-box ideas with examples from leading parks.
Top tips
- Use the provided counter cards and printed materials to boost the onsite experience. These materials, including assets in the digital pack, are designed to entice guests, offering free entry to the campaign as an incentive.
- Reach out to existing/past guests through email/social media and invite them back. This is an excellent opportunity to re-engage with your customer base.
- Integrate this campaign into your existing marketing and sales activities. The digital pack has detailed instructions on maximising this opportunity, aiding in the integration of this initiative into your current marketing plans. a variety of ready-to-use assets
Get involved
Caravan holiday parks that are members of their state associations are invited to participate in the 2025 Road to a Million campaign. For more information, contact Caravan Industry Association of Australia’s Marketing Team, [email protected], or get in touch with your state association.
A special thanks to the state associations supporting this national consumer campaign: Caravan & Camping Industry Association NSW, Caravan Parks Association of Queensland Ltd (CPAQ), Caravan Industry Association Western Australia, SA Parks, Caravanning Tasmania and Caravanning NT.
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