Seven & Ten Showcased Camping Lifestyle Nationally on Australia Day
Australian viewers were presented the best of our camping lifestyle this Australia Day across the Seven and Ten Networks with unprecedented national TV coverage from Caravan Holiday Parks starting from 5:30 am until midday, resulting in over 6 hours of national TV. The two live broadcasts were designed to celebrate the harmonies of being an Australian and the camping lifestyle plus conclude Caravan Industry Association of Australia’s hugely successful ‘Australia’s Greatest Camping BBQ’ that had over sixty Accredited Caravan Holiday Parks registered nationally.
Sunrise, Australia’s highest rating prime time morning show broadcast live with Sam Mac from Discovery Parks Adelaide Beachfront launching the day’s events. Throughout the morning hundreds of guests enjoyed the fun and the action of live tv, this included BBQing and a visit from contenders of Sevens ratings hit show MKR ‘My Kitchen Rules’, Go Kart races and of course plenty of Australia Day celebrations. Caravan Industry Association of Australia continue a strong partnership with Sunrise to positively promote the caravan camping lifestyle to millions of viewers each year.
Ten ‘Studio 10’
Live from NRMA Sydney Lakeside Holiday Park for over 3 hours of national TV with Jessica Rowe, Joe Hilderbrand and Natarsha Belling viewers and over 1,100 caravan and camping guests that were booked into the park for Australia Day had a morning full of excitement that included selfies with the stars, a live band and plenty of competition prizes and freebies from Dometic the major sponsors of this initiative.
The Studio 10 broadcast was a grand conclusion and party style celebration to the Caravan Holiday Park Accreditation consumer promotion ‘Australia’s Greatest Camping BBQ’ hosted by Dometic. Consumers who purchased accommodation at an Accredited Caravan Holiday Park had the opportunity to enter a draw to win a camping trip of a lifetime worth $5,000 plus runner up prizes of Dometic prize packs. Thank you to all the Accredited Caravan Holiday Parks who participated in this consumer promotion.
Accredited Caravan Parks that received the most consumer entries
Wimmera Lakes Caravan Resort
Point Turton Caravan Park
Broadwater Tourist Park
Reflections Holiday Parks Lennox Park
Cotton Tree Holiday Park
Woolgoogla Lakeside Holiday Park
Newmarket Gardens Holiday Park
Hamelin Bay Holiday Park