Tourism Australia welcomes new Managing Director

Caravan Industry Association of Australia would like to congratulate Phillipa Harrison on her appointment as Managing Director of Tourism Australia.  

Ms Harrison was previously Tourism Australia’s Executive General Manager International, overseeing a network of international offices spanning 12 countries and managing airline relationships and distribution channels.

We look forward to working with Phillipa and her team closely as she leads Tourism Australia into the following decade, in which will be an exciting time for the entire industry.

As custodians of a $20.6 billion caravan and camping industry which delivers over 12 million trips and 52 million nights across the nation each year, we look forward in playing our part to ensure that Australia remains competitive on a global tourism stage along with maximizing the benefits from a burgeoning domestic market.

This promotion sees Ms Harrison become the national tourism organisation’s first ever female head and comes after a period of several months during which she has held the Managing Director role in an acting capacity.