As camping becomes increasingly popular with Australians with RV registrations surpassing 741,000, safety will be key this Easter to ensuring that the 400,000 plus campers who intend to hit the road have a great time and create happy memories.
“The camping lifestyle can play a critical role in the economic and tourism recovery with an average spend per trip of $544 but not at the expense of safety.”
“In addition to seasoned campers, a lot of Australians will be enjoying the camping lifestyle for the first time and now is an important time to put safety messaging and education ‘front of mind’.” said Keelan Howard GM – Marketing & Communications.
In preparation Caravan Industry Association of Australia will undertake a social and digital awareness campaign via its consumer brand ‘Let’s Go Caravan & Camping’ that focuses on pre-planning, in-trip and at your caravan holiday park messaging.
Key messaging will include towing, fatigue management, rest and truck stop usage, the importance of pre-planning and focus on pool usage and shared spaces in caravan parks.
Caravan Industry Association of Australian working in collaboration with industry experts and organisations such as the National Heavy Regulator and Queensland Trucking Association have created educational assets that include the Caravan Towing Guide https://caravantowingguide.com.au/ and the Co-Exist website https://coexist.org.au/ . These websites provide educational content that includes understanding your RV setup, pre-planning trips, UHF usage and the appropriate use of rest stops.
Caravan holiday park safety messages will also heavily focus on topics that include pool safety and ‘shared spaces’ in caravan parks.
Further industry safety initiatives include the Defibrillator subsidy program, in partnership with the Federal Government, is designed to encourage caravan holiday park operators to install devices to help save lives of those experiencing a sudden cardiac arrest. To date, over 700 defibs have been installed in caravan parks and campgrounds around the country, helping to create a footprint to support regional communities with a network of defibrillators.
Media contact: Madeleine Sawyer firstname.lastname@example.org